Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city

Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preference...

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Main Authors:	Amir, Syakir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English English
Published:	MIP 2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf

id	iium-41259
recordtype	eprints
spelling	iium-412592018-06-11T02:35:26Z http://irep.iium.edu.my/41259/ Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city Amir, Syakir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists’ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka. MIP 2014-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/41259/1/syakir.pdf application/pdf en http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf Amir, Syakir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city. Journal of the Malaysian Institute of Planners, 12 (3). pp. 81-94. ISSN 1675-6215 http://www.mip.org.my/planningmalaysia.aspx?sectionID=8&contentID=58
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Amir, Syakir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
description	Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preferences in countries, regions, cities, and other areas. Such estimation is essential for producing comprehensive estimates of tourism economic benefits in an area. This paper presents an evaluation of tourists’ preferences among domestic and international tourists visiting Melaka. 1000 tourists were surveyed using diary records survey method. The result shows the purpose of heritage and conservation is the most important factors that motivate their visit to Melaka, while business purpose is the least motivating factors influencing the choice of destinations. It is also found that young, single and professional tourist is the new target market in Melaka.
format	Article
author	Amir, Syakir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_facet	Amir, Syakir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_sort	Amir, Syakir
title	Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
title_short	Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
title_full	Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
title_fullStr	Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
title_full_unstemmed	Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
title_sort	understanding tourists' profile and preference of tourists' destination choice: a case study in melaka world heritage city
publisher	MIP
publishDate	2014
url	http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf
first_indexed	2023-09-18T20:59:06Z
last_indexed	2023-09-18T20:59:06Z
_version_	1777410503202570240

Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city

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