Understanding tourists' profile and preference of tourists' destination choice: A case study in Melaka World Heritage city
Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist preference...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
MIP
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/ http://irep.iium.edu.my/41259/1/syakir.pdf http://irep.iium.edu.my/41259/2/MIP_SPECIAL_ISSUE_Vol_3_CoverPage.pdf |