Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment

Value congruence (VC) and its impact on customers’ satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer’s satisfaction towards online banking and examine the mediating rol...

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Main Authors:	Rahman, Muhammad Sabbir, Nazrul, Islam
Format:	Article
Language:	English English
Published:	Editura Economica 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/1/459.pdf http://irep.iium.edu.my/41409/4/41409-Value%20congruence%20and%20consumer%E2%80%99s%20satisfaction%20towards%20online%20banking-SCOPUS.pdf

id	iium-41409
recordtype	eprints
spelling	iium-414092017-09-25T08:21:27Z http://irep.iium.edu.my/41409/ Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment Rahman, Muhammad Sabbir Nazrul, Islam HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Value congruence (VC) and its impact on customers’ satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer’s satisfaction towards online banking and examine the mediating role of affective commitment in the Bangladeshi online banking service context. This research applied survey method for the accumulation of information. Data was analysed by means of descriptive statistics followed by exploratory factor analysis, confirmatory factor analysis and structural equation modelling. The findings uncovered that the positive impact of VC on customers’ satisfaction is stronger when affective commitment play as a mediating function. This research also found evidence that increasing service quality to optimise customers’ satisfaction in this sector is not enough since the mangers need to concentrate on customers’ perceived value, as well as to design the services that are truly perceived by their customers. Editura Economica 2015-02-14 Article PeerReviewed application/pdf en http://irep.iium.edu.my/41409/1/459.pdf application/pdf en http://irep.iium.edu.my/41409/4/41409-Value%20congruence%20and%20consumer%E2%80%99s%20satisfaction%20towards%20online%20banking-SCOPUS.pdf Rahman, Muhammad Sabbir and Nazrul, Islam (2015) Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment. Management & Marketing. Challenges for the Knowledge Society, 9 (3). 347 -358. ISSN 1842‐0206 http://www.managementmarketing.ro/home.php?var[1]=3&var[3]=2014
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Nazrul, Islam Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
description	Value congruence (VC) and its impact on customers’ satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer’s satisfaction towards online banking and examine the mediating role of affective commitment in the Bangladeshi online banking service context. This research applied survey method for the accumulation of information. Data was analysed by means of descriptive statistics followed by exploratory factor analysis, confirmatory factor analysis and structural equation modelling. The findings uncovered that the positive impact of VC on customers’ satisfaction is stronger when affective commitment play as a mediating function. This research also found evidence that increasing service quality to optimise customers’ satisfaction in this sector is not enough since the mangers need to concentrate on customers’ perceived value, as well as to design the services that are truly perceived by their customers.
format	Article
author	Rahman, Muhammad Sabbir Nazrul, Islam
author_facet	Rahman, Muhammad Sabbir Nazrul, Islam
author_sort	Rahman, Muhammad Sabbir
title	Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
title_short	Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
title_full	Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
title_fullStr	Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
title_full_unstemmed	Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
title_sort	value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
publisher	Editura Economica
publishDate	2015
url	http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/1/459.pdf http://irep.iium.edu.my/41409/4/41409-Value%20congruence%20and%20consumer%E2%80%99s%20satisfaction%20towards%20online%20banking-SCOPUS.pdf
first_indexed	2023-09-18T20:59:18Z
last_indexed	2023-09-18T20:59:18Z
_version_	1777410516183941120

Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment

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