Factors determining customers’ repurchase intention of healthcare insurance products in Malaysia
This inquiry studies the empirical testing the determinant of customers’ behaviour towards the healthcare insurance products in Malaysia. The research was established on an empirical investigation of the existing healthcare insurance customers from Klang valley, Malaysia. The main data for the st...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/41546/ http://irep.iium.edu.my/41546/ http://irep.iium.edu.my/41546/1/FACTORS_DETERMINING_CUSTOMERS%E2%80%99_REPURCHASE_INTENTION.pdf http://irep.iium.edu.my/41546/2/AABSS_2014.pdf |