Shopping day and time preferences of Malaysian hypermarket consumers

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. D...

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Bibliographic Details
Main Authors:	Hassan, Hasliza, Rahman, Muhammad Sabbir, Abu Bakar Sade, Sade
Format:	Article
Language:	English
Published:	Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf

id	iium-42418
recordtype	eprints
spelling	iium-424182017-11-02T08:53:27Z http://irep.iium.edu.my/42418/ Shopping day and time preferences of Malaysian hypermarket consumers Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers throughout Malaysia based on proportionate convenience sampling survey technique. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is no study on hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time. Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf Hassan, Hasliza and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2015) Shopping day and time preferences of Malaysian hypermarket consumers. Australian Journal of Business and Economic Studies, 1 (1). pp. 61-68. ISSN 2204-6801 https://www.aabss.org.au/journal/ajbes
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade Shopping day and time preferences of Malaysian hypermarket consumers
description	This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers throughout Malaysia based on proportionate convenience sampling survey technique. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is no study on hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time.
format	Article
author	Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade
author_facet	Hassan, Hasliza Rahman, Muhammad Sabbir Abu Bakar Sade, Sade
author_sort	Hassan, Hasliza
title	Shopping day and time preferences of Malaysian hypermarket consumers
title_short	Shopping day and time preferences of Malaysian hypermarket consumers
title_full	Shopping day and time preferences of Malaysian hypermarket consumers
title_fullStr	Shopping day and time preferences of Malaysian hypermarket consumers
title_full_unstemmed	Shopping day and time preferences of Malaysian hypermarket consumers
title_sort	shopping day and time preferences of malaysian hypermarket consumers
publisher	Australian Academy of Business and Social Sciences Pty Ltd. ACN 167 587 377
publishDate	2015
url	http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/ http://irep.iium.edu.my/42418/1/Australian_Journal_of_Business_and_Economic_Studies_-__published.pdf
first_indexed	2023-09-18T21:00:28Z
last_indexed	2023-09-18T21:00:28Z
_version_	1777410588930998272

Shopping day and time preferences of Malaysian hypermarket consumers

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