Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
The purpose of this research is to inspect in what extent service quality and satisfaction influence the purchase intention from a restaurant when perception employed as a mediating function. In order to test the proposed conceptual framework, this research used a sample of 200 tourists’ who visited...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/42685/ http://irep.iium.edu.my/42685/ http://irep.iium.edu.my/42685/1/42685.pdf |