Mobile technology and flipping book: new marketing trends in IIUM Library
This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at th...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf |
| Summary: | This paper highlights the implementation of new marketing initiative at the Library of International
Islamic University Malaysia. The Library has developed new service, a special collection on
Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited
at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered
as an essential reference for research in Islamic history and civilization. However, access to this
information is limited as it is available in printed format only. Therefore, new marketing initiatives
are established to promote this new service to increase awareness among existing users,
researchers and external members. These initiatives providing access to the information on the
Muslim Scholar’s profile through mobile devices and flipping book. The development of the
flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of
Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will
be presented. The usage and feedback from users on these new initiatives will be discussed.
Finally, the future of mobile technology and flipping book in marketing of the library services will
be briefly discussed. |
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