Mobile technology and flipping book: new marketing trends in IIUM Library

This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at th...

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Main Authors:	Abd Samad, Zaharah, Razali, Leenawati
Format:	Conference or Workshop Item
Language:	English English English
Published:	2014
Subjects:	Z665 Library Science. Information Science ZA4050 Electronic information resources
Online Access:	http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf

id	iium-43153
recordtype	eprints
spelling	iium-431532018-06-19T00:43:40Z http://irep.iium.edu.my/43153/ Mobile technology and flipping book: new marketing trends in IIUM Library Abd Samad, Zaharah Razali, Leenawati Z665 Library Science. Information Science ZA4050 Electronic information resources This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered as an essential reference for research in Islamic history and civilization. However, access to this information is limited as it is available in printed format only. Therefore, new marketing initiatives are established to promote this new service to increase awareness among existing users, researchers and external members. These initiatives providing access to the information on the Muslim Scholar’s profile through mobile devices and flipping book. The development of the flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will be presented. The usage and feedback from users on these new initiatives will be discussed. Finally, the future of mobile technology and flipping book in marketing of the library services will be briefly discussed. 2014-09-10 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/43153/1/presenter_cert.pdf application/pdf en http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf application/pdf en http://irep.iium.edu.my/43153/6/acceptance_letter.pdf Abd Samad, Zaharah and Razali, Leenawati (2014) Mobile technology and flipping book: new marketing trends in IIUM Library. In: Information Conference on Information (ICI 2014), 10th-11th September 2014, KSL Hotel & Resort Johor Bahru, Malaysia. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	Z665 Library Science. Information Science ZA4050 Electronic information resources
spellingShingle	Z665 Library Science. Information Science ZA4050 Electronic information resources Abd Samad, Zaharah Razali, Leenawati Mobile technology and flipping book: new marketing trends in IIUM Library
description	This paper highlights the implementation of new marketing initiative at the Library of International Islamic University Malaysia. The Library has developed new service, a special collection on Muslim Scholar’s profile. There are 168 Muslim Scholars profile in printed poster format exhibited at the Islamic Intellectual Heritage Gallery at level 2, library building. This collection is considered as an essential reference for research in Islamic history and civilization. However, access to this information is limited as it is available in printed format only. Therefore, new marketing initiatives are established to promote this new service to increase awareness among existing users, researchers and external members. These initiatives providing access to the information on the Muslim Scholar’s profile through mobile devices and flipping book. The development of the flipping book of Muslim Scholar profile collection will be elaborated. Besides that, the role of Quick Reading Codes (QR-code) in the marketing of Muslim Scholars Profile Collection also will be presented. The usage and feedback from users on these new initiatives will be discussed. Finally, the future of mobile technology and flipping book in marketing of the library services will be briefly discussed.
format	Conference or Workshop Item
author	Abd Samad, Zaharah Razali, Leenawati
author_facet	Abd Samad, Zaharah Razali, Leenawati
author_sort	Abd Samad, Zaharah
title	Mobile technology and flipping book: new marketing trends in IIUM Library
title_short	Mobile technology and flipping book: new marketing trends in IIUM Library
title_full	Mobile technology and flipping book: new marketing trends in IIUM Library
title_fullStr	Mobile technology and flipping book: new marketing trends in IIUM Library
title_full_unstemmed	Mobile technology and flipping book: new marketing trends in IIUM Library
title_sort	mobile technology and flipping book: new marketing trends in iium library
publishDate	2014
url	http://irep.iium.edu.my/43153/ http://irep.iium.edu.my/43153/1/presenter_cert.pdf http://irep.iium.edu.my/43153/2/QR_code_%26_Flipping_Book_%28Full_article_2014%29.pdf http://irep.iium.edu.my/43153/6/acceptance_letter.pdf
first_indexed	2023-09-18T21:01:29Z
last_indexed	2023-09-18T21:01:29Z
_version_	1777410652983263232

Mobile technology and flipping book: new marketing trends in IIUM Library

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