Awareness, perception and attitude of Malaysian consumers towards cosmetic products

The cosmetic industry is growing rapidly, and cosmetic products are becoming an essential part of our daily lives. Moreover, increased usage of cosmetic products has caused a growing concern about the safety of these products, and yet little is known about cosmetics from the consumers’ perspective....

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Main Authors:	Ab. Hadi, Hazrina, Awadh, Ammar Ihsan Jawad, Md. Jaffri, Juliana, Jamshed, Shazia Qasim
Format:	Conference or Workshop Item
Language:	English English English English
Published:	2015
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/44313/ http://irep.iium.edu.my/44313/1/Icast_Ain_Abstract.pdf http://irep.iium.edu.my/44313/4/Pilot_study.jpg http://irep.iium.edu.my/44313/5/Cover_page.jpg http://irep.iium.edu.my/44313/12/ICAST_POSTER_NEW.pdf

id	iium-44313
recordtype	eprints
spelling	iium-443132017-06-20T01:06:53Z http://irep.iium.edu.my/44313/ Awareness, perception and attitude of Malaysian consumers towards cosmetic products Ab. Hadi, Hazrina Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim RS Pharmacy and materia medica The cosmetic industry is growing rapidly, and cosmetic products are becoming an essential part of our daily lives. Moreover, increased usage of cosmetic products has caused a growing concern about the safety of these products, and yet little is known about cosmetics from the consumers’ perspective. Hence, this study’s aims are to explore consumers’ perspective towards cosmetic products and to develop a valid and reliable tool for assessing consumers’ awareness, perceptions and attitudes towards cosmetic products. Qualitative and quatitative method were adopted in this study and it is carreid out at public places in Kuantan,Pahang. This study was iniciated with an in-depth face-to-face interviews. An interview guide was developed with a set of twelve semi-structured questions. Purposive sampling was used to recruit participants in which the saturation point was achieved at the 28th interview, and two more interviews were conducted for confirmation of the themes. Unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products. Subsequently, a questionnaire was developed in the English language based on information collected from the interviews session, a literature search, and consultations with experts. Next, the questionnaire was subjected to translation, validation and test-retest reliability A final version of the questionnaire was piloted among 66 consumers via convenient sampling. The results achieved via the Bahasa Malaysia questionnaire indicate that the developed and translated questionnaire can be used as a valid and reliable tool for assessing consumers’ awareness, perceptions and attitudes towards cosmetic products in Malaysia in future studies. 2015 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/44313/1/Icast_Ain_Abstract.pdf application/pdf en http://irep.iium.edu.my/44313/4/Pilot_study.jpg application/pdf en http://irep.iium.edu.my/44313/5/Cover_page.jpg application/pdf en http://irep.iium.edu.my/44313/12/ICAST_POSTER_NEW.pdf Ab. Hadi, Hazrina and Awadh, Ammar Ihsan Jawad and Md. Jaffri, Juliana and Jamshed, Shazia Qasim (2015) Awareness, perception and attitude of Malaysian consumers towards cosmetic products. In: 5th International Conference on Advancement in Science and Technology (iCAST 2015), 10th -12th August 2015, Impiana Resort Cherating, Pahang. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Ab. Hadi, Hazrina Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim Awareness, perception and attitude of Malaysian consumers towards cosmetic products
description	The cosmetic industry is growing rapidly, and cosmetic products are becoming an essential part of our daily lives. Moreover, increased usage of cosmetic products has caused a growing concern about the safety of these products, and yet little is known about cosmetics from the consumers’ perspective. Hence, this study’s aims are to explore consumers’ perspective towards cosmetic products and to develop a valid and reliable tool for assessing consumers’ awareness, perceptions and attitudes towards cosmetic products. Qualitative and quatitative method were adopted in this study and it is carreid out at public places in Kuantan,Pahang. This study was iniciated with an in-depth face-to-face interviews. An interview guide was developed with a set of twelve semi-structured questions. Purposive sampling was used to recruit participants in which the saturation point was achieved at the 28th interview, and two more interviews were conducted for confirmation of the themes. Unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products. Subsequently, a questionnaire was developed in the English language based on information collected from the interviews session, a literature search, and consultations with experts. Next, the questionnaire was subjected to translation, validation and test-retest reliability A final version of the questionnaire was piloted among 66 consumers via convenient sampling. The results achieved via the Bahasa Malaysia questionnaire indicate that the developed and translated questionnaire can be used as a valid and reliable tool for assessing consumers’ awareness, perceptions and attitudes towards cosmetic products in Malaysia in future studies.
format	Conference or Workshop Item
author	Ab. Hadi, Hazrina Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim
author_facet	Ab. Hadi, Hazrina Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim
author_sort	Ab. Hadi, Hazrina
title	Awareness, perception and attitude of Malaysian consumers towards cosmetic products
title_short	Awareness, perception and attitude of Malaysian consumers towards cosmetic products
title_full	Awareness, perception and attitude of Malaysian consumers towards cosmetic products
title_fullStr	Awareness, perception and attitude of Malaysian consumers towards cosmetic products
title_full_unstemmed	Awareness, perception and attitude of Malaysian consumers towards cosmetic products
title_sort	awareness, perception and attitude of malaysian consumers towards cosmetic products
publishDate	2015
url	http://irep.iium.edu.my/44313/ http://irep.iium.edu.my/44313/1/Icast_Ain_Abstract.pdf http://irep.iium.edu.my/44313/4/Pilot_study.jpg http://irep.iium.edu.my/44313/5/Cover_page.jpg http://irep.iium.edu.my/44313/12/ICAST_POSTER_NEW.pdf
first_indexed	2023-09-18T21:03:01Z
last_indexed	2023-09-18T21:03:01Z
_version_	1777410749495246848

Awareness, perception and attitude of Malaysian consumers towards cosmetic products

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