Personal data “Up in the air”: A tale of two Malaysian airlines in dealing with consumers online privacy

Uncertainties and concerns surrounding the privacy of personal information in Malaysia in the wake of many data abuse incidents had led to the passing of Personal Data Protection Act (PDPA) 2010. In a market where personal data has long been widely traded and unjustifiably exploited, the coming of t...

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Bibliographic Details
Main Authors: Zulhuda, Sonny, Delpisheh, Maryam
Format: Conference or Workshop Item
Language:English
Published: IACSIT Press 2011
Subjects:
Online Access:http://irep.iium.edu.my/44670/
http://irep.iium.edu.my/44670/
http://irep.iium.edu.my/44670/1/Personal_data_up_in_the_air.pdf