E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUNZ Institute of Business
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44739/ http://irep.iium.edu.my/44739/ http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf |