Antecedents of customer satisfaction in the higher education institutions of South Africa
Higher education institutions like most other organisations have realized the importance of customer- centred approach to survive amongst competitors. This is very important keeping in mind the globalisation of higher education and consequent competition. The primary objective of the study is to det...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Business Perspectives
2015
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| Online Access: | http://irep.iium.edu.my/44849/ http://irep.iium.edu.my/44849/ http://irep.iium.edu.my/44849/1/44849_-_Antecedents_of_customer_satisfaction_in_the_higher_education_institutions_of_South_Africa.pdf |