E-commerce transactions among consumers in the webpage of small business in Malaysia: a validity measurement model
Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
UUNZ Institute of Business
2014
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/45693/ http://irep.iium.edu.my/45693/ http://irep.iium.edu.my/45693/1/Asia_Pacific_Journal_of_Business_%26_Management_Article.pdf |
Summary: | Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently. |
---|