Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach

The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the aca...

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Main Authors:	Rahman, Muhammad Sabbir, Osman , Bin Mohamad, Md. Ashraful , Azam Khan, Mrs. Yunita , Agustian Minjalnis
Format:	Book
Language:	English
Published:	TIJ Research Publications PTE. LTD 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/46001/ http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf

id	iium-46001
recordtype	eprints
spelling	iium-460012017-10-12T02:00:01Z http://irep.iium.edu.my/46001/ Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the academics. The aim of this book is to provide readers with the conceptual information about the thought provoking the issues of marketing. This book may be used in research methods course with a great success in view of writing literature review. All the chapters in the book include conceptual framework of the contents discussed, emphasizing the need for the Marketing research students. We expect that students andinstructors alike will enjoy this edition. As students should become efficient Marketing researchers, assisted by the knowledge and skills acquired by the study of this book. TIJ Research Publications PTE. LTD 2015-12-27 Book PeerReviewed application/pdf en http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf Rahman, Muhammad Sabbir and Osman , Bin Mohamad and Md. Ashraful , Azam Khan and Mrs. Yunita , Agustian Minjalnis (2015) Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach. TIJ Research Publications PTE. LTD, Singapore . ISBN 978-981-09-7902-7
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
description	The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the academics. The aim of this book is to provide readers with the conceptual information about the thought provoking the issues of marketing. This book may be used in research methods course with a great success in view of writing literature review. All the chapters in the book include conceptual framework of the contents discussed, emphasizing the need for the Marketing research students. We expect that students andinstructors alike will enjoy this edition. As students should become efficient Marketing researchers, assisted by the knowledge and skills acquired by the study of this book.
format	Book
author	Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis
author_facet	Rahman, Muhammad Sabbir Osman , Bin Mohamad Md. Ashraful , Azam Khan Mrs. Yunita , Agustian Minjalnis
author_sort	Rahman, Muhammad Sabbir
title	Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
title_short	Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
title_full	Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
title_fullStr	Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
title_full_unstemmed	Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
title_sort	contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
publisher	TIJ Research Publications PTE. LTD
publishDate	2015
url	http://irep.iium.edu.my/46001/ http://irep.iium.edu.my/46001/7/ContempMarketingConceptsAndConceptualThoughts-AKnowledgeBuildingApp.pdf
first_indexed	2023-09-18T21:05:27Z
last_indexed	2023-09-18T21:05:27Z
_version_	1777410902908207104

Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach

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