AIM’s accountability in financial sustainability: the role of market orientation

AIM’s accountability in financial sustainability: the role of market orientation

The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using...

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Main Author: Adewale, Abideen Adeyemi
Format: Article
Language:English
Published: International Association of Computer Science and Information Technology (I A C S I T) 2014
Subjects:
HG Finance
HG1501 Banking
HG201 Money
HG3691 Credit
Online Access:http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf
id iium-46485
recordtype eprints
spelling iium-464852017-12-22T07:50:12Z http://irep.iium.edu.my/46485/ AIM’s accountability in financial sustainability: the role of market orientation Adewale, Abideen Adeyemi HG Finance HG1501 Banking HG201 Money HG3691 Credit The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using a cross sectional survey, Partial Least Squares (PLS) as a variance-based structural equation modeling (SEM), the current study examines the AIM’s accountability on market orientation in financial sustainability. The results provided empirical evidences that indicate customer orientation and inter-function coordination significantly affect financial performance of AIM. Nevertheless, competitor orientation has a negative and insignificant effect on sustainable financial performance of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable financial performance-based market orientation. International Association of Computer Science and Information Technology (I A C S I T) 2014-04 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf Adewale, Abideen Adeyemi (2014) AIM’s accountability in financial sustainability: the role of market orientation. International Journal of Trade, Economics and Finance, 5 (2). pp. 191-194. ISSN 2010-023X http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=50&id=666 10.7763/IJTEF.2014.V5.369
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HG Finance
HG1501 Banking
HG201 Money
HG3691 Credit
spellingShingle HG Finance
HG1501 Banking
HG201 Money
HG3691 Credit
Adewale, Abideen Adeyemi
AIM’s accountability in financial sustainability: the role of market orientation
description The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using a cross sectional survey, Partial Least Squares (PLS) as a variance-based structural equation modeling (SEM), the current study examines the AIM’s accountability on market orientation in financial sustainability. The results provided empirical evidences that indicate customer orientation and inter-function coordination significantly affect financial performance of AIM. Nevertheless, competitor orientation has a negative and insignificant effect on sustainable financial performance of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable financial performance-based market orientation.
format Article
author Adewale, Abideen Adeyemi
author_facet Adewale, Abideen Adeyemi
author_sort Adewale, Abideen Adeyemi
title AIM’s accountability in financial sustainability: the role of market orientation
title_short AIM’s accountability in financial sustainability: the role of market orientation
title_full AIM’s accountability in financial sustainability: the role of market orientation
title_fullStr AIM’s accountability in financial sustainability: the role of market orientation
title_full_unstemmed AIM’s accountability in financial sustainability: the role of market orientation
title_sort aim’s accountability in financial sustainability: the role of market orientation
publisher International Association of Computer Science and Information Technology (I A C S I T)
publishDate 2014
url http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/
http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf
first_indexed 2023-09-18T21:06:12Z
last_indexed 2023-09-18T21:06:12Z
_version_ 1777410949568790528

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