Matching types of social media sites (SNS) to motives and profile of youth in Malaysia

Social network sites (SNS) have been used to bring people close to each other across the globe, especially the youth. It is important to find out the matching of types of SNS to the motives for using them and toward fitting the profile of youth in Malaysia for the SNS concerned. Specifically, this s...

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Main Authors:	Wok, Saodah, Misman, Norealyana
Format:	Article
Language:	English
Published:	UPM Press 2015
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/46742/ http://irep.iium.edu.my/46742/1/20151223171127757_-_SNS_Pertanika_23122015.pdf

id	iium-46742
recordtype	eprints
spelling	iium-467422016-03-16T04:57:49Z http://irep.iium.edu.my/46742/ Matching types of social media sites (SNS) to motives and profile of youth in Malaysia Wok, Saodah Misman, Norealyana H61.8 Communication of information Social network sites (SNS) have been used to bring people close to each other across the globe, especially the youth. It is important to find out the matching of types of SNS to the motives for using them and toward fitting the profile of youth in Malaysia for the SNS concerned. Specifically, this study tries (1) to find out the types of SNS subscribed by youth, (2) to gauge the frequency of using the SNS per week, (3) to rank the motives for using the SNS, and (4) to compare the differences between youth profile for using the SNS. A survey was conducted to among youth, aged 17-40 years old, nationwide, using a self-developed questionnaire. A total of 703 respondents were gathered for the study. Data were analyzed using Statistical Package for Social Sciences (SPSS) WIN 20. The respondents of the study were represented by a slightly more male than female, mainly Malays, mostly single, with Islam as their religion, adolescents, doing their first degree, and were students. Based on the youth profile, results revealed that there were differences between various youth demographic characteristics and the types of SNS that they subscribed to. The top three SNS that youth subscribed to were Facebook, Yahoo and Skype. Almost one-third of them used them daily. Most of the SNS were used for social, followed by education, and communication motives. Specifically, Twitter was also used for social, communication and entertainment motives while blog was used for religious, education, business, and politics motives. The study is applying both the social networks theory and information seeking theory so that youth would be motivated to equip themselves with the vast knowledge available and accessible in the SNSs for their own benefits, not merely for social networking. UPM Press 2015-07-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46742/1/20151223171127757_-_SNS_Pertanika_23122015.pdf Wok, Saodah and Misman, Norealyana (2015) Matching types of social media sites (SNS) to motives and profile of youth in Malaysia. Pertanika Journal of Social Science & Humanities, 23 (S). pp. 169-186. ISSN 0128-7702
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Wok, Saodah Misman, Norealyana Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
description	Social network sites (SNS) have been used to bring people close to each other across the globe, especially the youth. It is important to find out the matching of types of SNS to the motives for using them and toward fitting the profile of youth in Malaysia for the SNS concerned. Specifically, this study tries (1) to find out the types of SNS subscribed by youth, (2) to gauge the frequency of using the SNS per week, (3) to rank the motives for using the SNS, and (4) to compare the differences between youth profile for using the SNS. A survey was conducted to among youth, aged 17-40 years old, nationwide, using a self-developed questionnaire. A total of 703 respondents were gathered for the study. Data were analyzed using Statistical Package for Social Sciences (SPSS) WIN 20. The respondents of the study were represented by a slightly more male than female, mainly Malays, mostly single, with Islam as their religion, adolescents, doing their first degree, and were students. Based on the youth profile, results revealed that there were differences between various youth demographic characteristics and the types of SNS that they subscribed to. The top three SNS that youth subscribed to were Facebook, Yahoo and Skype. Almost one-third of them used them daily. Most of the SNS were used for social, followed by education, and communication motives. Specifically, Twitter was also used for social, communication and entertainment motives while blog was used for religious, education, business, and politics motives. The study is applying both the social networks theory and information seeking theory so that youth would be motivated to equip themselves with the vast knowledge available and accessible in the SNSs for their own benefits, not merely for social networking.
format	Article
author	Wok, Saodah Misman, Norealyana
author_facet	Wok, Saodah Misman, Norealyana
author_sort	Wok, Saodah
title	Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
title_short	Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
title_full	Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
title_fullStr	Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
title_full_unstemmed	Matching types of social media sites (SNS) to motives and profile of youth in Malaysia
title_sort	matching types of social media sites (sns) to motives and profile of youth in malaysia
publisher	UPM Press
publishDate	2015
url	http://irep.iium.edu.my/46742/ http://irep.iium.edu.my/46742/1/20151223171127757_-_SNS_Pertanika_23122015.pdf
first_indexed	2023-09-18T21:06:32Z
last_indexed	2023-09-18T21:06:32Z
_version_	1777410970691305472

Matching types of social media sites (SNS) to motives and profile of youth in Malaysia

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