The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers

This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires wer...

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Main Authors:	Haque, A. K. M. Ahasanul, Anwar , Naila, Sarwar , Abdullah
Format:	Article
Language:	English
Published:	Associated Management Consultants (P) Ltd . 2015
Subjects:	HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/46818/ http://irep.iium.edu.my/46818/ http://irep.iium.edu.my/46818/1/Article_%28IJM%29.pdf

id	iium-46818
recordtype	eprints
spelling	iium-468182016-07-19T05:48:18Z http://irep.iium.edu.my/46818/ The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers Haque, A. K. M. Ahasanul Anwar , Naila Sarwar , Abdullah HF5437 Purchasing. Selling. Sales personnel. Sales executives This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires were given out to Bangladeshi consumers in the cities of Dhaka and Chittagong. However, out of the 260 questionnaires, 230 were validated and tested for the purpose of statistical analysis. Descriptive analysis was conducted first in order to assess the demographic characteristics of the respondents, after which, exploratory factor analysis (EFA) was conducted, and finally, the hypotheses were tested, and the proposed model was verified through the application of structural equation modelling (SEM). The findings demonstrated that Country of Origin Image, Ethnocentrism, and Religiosity significantly affected Bangladeshi consumers' intention of buying imported products. The findings generated from this study will provide useful information to marketers who are selling imported or foreign products in the Bangladeshi market as well as help them in developing effective marketing strategies. At the same time, this study is also a meaningful contribution to literature, given the scarcity of research studies on this topic pertaining to Bangladesh. Keywords: country of origin, ethnocentrism, religiosity, purchase intention, foreign products Associated Management Consultants (P) Ltd . 2015-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46818/1/Article_%28IJM%29.pdf Haque, A. K. M. Ahasanul and Anwar , Naila and Sarwar , Abdullah (2015) The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers. Indian Journal of Marketing, 45 (10). pp. 23-35. ISSN 0973-8703 http://www.indianjournalofmarketing.com
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5437 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	HF5437 Purchasing. Selling. Sales personnel. Sales executives Haque, A. K. M. Ahasanul Anwar , Naila Sarwar , Abdullah The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
description	This research endeavour was undertaken in order to understand the effect of three different aspects namely, Country of Origin, Ethnocentrism, and Religiosity on Bangladeshi consumers' intention of purchasing imported or foreign products. At the initial stage of the study, 260 questionnaires were given out to Bangladeshi consumers in the cities of Dhaka and Chittagong. However, out of the 260 questionnaires, 230 were validated and tested for the purpose of statistical analysis. Descriptive analysis was conducted first in order to assess the demographic characteristics of the respondents, after which, exploratory factor analysis (EFA) was conducted, and finally, the hypotheses were tested, and the proposed model was verified through the application of structural equation modelling (SEM). The findings demonstrated that Country of Origin Image, Ethnocentrism, and Religiosity significantly affected Bangladeshi consumers' intention of buying imported products. The findings generated from this study will provide useful information to marketers who are selling imported or foreign products in the Bangladeshi market as well as help them in developing effective marketing strategies. At the same time, this study is also a meaningful contribution to literature, given the scarcity of research studies on this topic pertaining to Bangladesh. Keywords: country of origin, ethnocentrism, religiosity, purchase intention, foreign products
format	Article
author	Haque, A. K. M. Ahasanul Anwar , Naila Sarwar , Abdullah
author_facet	Haque, A. K. M. Ahasanul Anwar , Naila Sarwar , Abdullah
author_sort	Haque, A. K. M. Ahasanul
title	The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
title_short	The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
title_full	The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
title_fullStr	The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
title_full_unstemmed	The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers
title_sort	effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on bangladeshi consumers
publisher	Associated Management Consultants (P) Ltd .
publishDate	2015
url	http://irep.iium.edu.my/46818/ http://irep.iium.edu.my/46818/ http://irep.iium.edu.my/46818/1/Article_%28IJM%29.pdf
first_indexed	2023-09-18T21:06:37Z
last_indexed	2023-09-18T21:06:37Z
_version_	1777410976439599104

The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers

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