Volatile but cue-laden: measuring agenda-setting in the online newspaper environment
After more than four decades of charting a paradigmatic direction in media effects research, agenda-setting has witnessed and survived enormous challenges to its main thesis. Despite the unending efforts of scholars to explicate the theoretical and logical mechanisms of the theory, the ever dynam...
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University Malaya Press
2015
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| Online Access: | http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf |
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iium-470452016-07-18T07:18:46Z http://irep.iium.edu.my/47045/ Volatile but cue-laden: measuring agenda-setting in the online newspaper environment Mustapha, Lambe Kayode Wok, Saodah H61.8 Communication of information After more than four decades of charting a paradigmatic direction in media effects research, agenda-setting has witnessed and survived enormous challenges to its main thesis. Despite the unending efforts of scholars to explicate the theoretical and logical mechanisms of the theory, the ever dynamic milieu in which agenda-setting effects is being explored, creates additional research problems necessitates further exploration. The arrival of new media and the subsequent migration of legacy media into the virtual realm, is another instance of the challenges of agenda-setting as a theory that is capable of unpacking media effects. While some scholars believe in the efficacy of agenda-setting in the new media environments, others argue along an attenuation perspective. Although a number of empirical approaches have been deployed to establish the continual heuristic value of agenda-setting in the age of new media, little, if any, attempt has been made to synthesise the findings into a coherent body. This review provides clues on the salient-directing cues in online newspapers on the one hand, and the challenges of measuring agenda-setting effects of online newspapers on the other hand. University Malaya Press 2015-12-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf Mustapha, Lambe Kayode and Wok, Saodah (2015) Volatile but cue-laden: measuring agenda-setting in the online newspaper environment. Malaysian Journal of Media Studies, 17 (1). pp. 45-57. ISSN 1511-2284 E-ISSN 2231-8143 http://e-journal.um.edu.my/public/index.php |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
H61.8 Communication of information |
| spellingShingle |
H61.8 Communication of information Mustapha, Lambe Kayode Wok, Saodah Volatile but cue-laden: measuring agenda-setting in the online newspaper environment |
| description |
After more than four decades of charting a paradigmatic direction in media effects
research, agenda-setting has witnessed and survived enormous challenges to its
main thesis. Despite the unending efforts of scholars to explicate the theoretical and
logical mechanisms of the theory, the ever dynamic milieu in which agenda-setting
effects is being explored, creates additional research problems necessitates further
exploration. The arrival of new media and the subsequent migration of legacy media
into the virtual realm, is another instance of the challenges of agenda-setting as a
theory that is capable of unpacking media effects. While some scholars believe in
the efficacy of agenda-setting in the new media environments, others argue along
an attenuation perspective. Although a number of empirical approaches have been
deployed to establish the continual heuristic value of agenda-setting in the age of
new media, little, if any, attempt has been made to synthesise the findings into a
coherent body. This review provides clues on the salient-directing cues in online
newspapers on the one hand, and the challenges of measuring agenda-setting effects
of online newspapers on the other hand. |
| format |
Article |
| author |
Mustapha, Lambe Kayode Wok, Saodah |
| author_facet |
Mustapha, Lambe Kayode Wok, Saodah |
| author_sort |
Mustapha, Lambe Kayode |
| title |
Volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| title_short |
Volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| title_full |
Volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| title_fullStr |
Volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| title_full_unstemmed |
Volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| title_sort |
volatile but cue-laden: measuring
agenda-setting in the online
newspaper environment |
| publisher |
University Malaya Press |
| publishDate |
2015 |
| url |
http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf |
| first_indexed |
2023-09-18T21:06:57Z |
| last_indexed |
2023-09-18T21:06:57Z |
| _version_ |
1777410996629929984 |