Volatile but cue-laden: measuring agenda-setting in the online newspaper environment
After more than four decades of charting a paradigmatic direction in media effects research, agenda-setting has witnessed and survived enormous challenges to its main thesis. Despite the unending efforts of scholars to explicate the theoretical and logical mechanisms of the theory, the ever dynam...
| Main Authors: | Mustapha, Lambe Kayode, Wok, Saodah |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University Malaya Press
2015
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf |
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