Volatile but cue-laden: measuring agenda-setting in the online newspaper environment
After more than four decades of charting a paradigmatic direction in media effects research, agenda-setting has witnessed and survived enormous challenges to its main thesis. Despite the unending efforts of scholars to explicate the theoretical and logical mechanisms of the theory, the ever dynam...
Main Authors: | Mustapha, Lambe Kayode, Wok, Saodah |
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Format: | Article |
Language: | English |
Published: |
University Malaya Press
2015
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Subjects: | |
Online Access: | http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/ http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf |
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