Testing the theory of planned behavior in determining intention to use digital coupon among university students
Due to its ease of use and convenience, the use of internet and online purchases have become a trend among the younger generation. The increase in online shopping also affect the use of digital coupon. To date, there have not been many studies to investigate the influence of digital coupon use in Ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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ELSEVIER
2015
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| Online Access: | http://irep.iium.edu.my/47410/ http://irep.iium.edu.my/47410/ http://irep.iium.edu.my/47410/1/47410_-_Testing_the_theory_of_planned_behavior.pdf |