The impact of customer satisfaction on purchase intention in Malaysian takaful industry

To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Tak...

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Bibliographic Details
Main Authors:	Abu Hassan, Lailatul Faizah, Wan Jusoh, Wan Jamaliah, Hamid, Zarinah
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/48302/ http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf

id	iium-48302
recordtype	eprints
spelling	iium-483022016-07-19T03:24:21Z http://irep.iium.edu.my/48302/ The impact of customer satisfaction on purchase intention in Malaysian takaful industry Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah HF5001 Business. Business Administration To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Takaful companies in Malaysia as a study setting for this study. Out of the total 600 distributed questionnaires 390 were finally selected for data analyses. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer satisfaction and purchase intention in Takaful industry settings. 2015 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2015) The impact of customer satisfaction on purchase intention in Malaysian takaful industry. In: Advances In Business Research International Conference 2015, 17-18 November 2015, Langkawi, Kedah.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah The impact of customer satisfaction on purchase intention in Malaysian takaful industry
description	To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Takaful companies in Malaysia as a study setting for this study. Out of the total 600 distributed questionnaires 390 were finally selected for data analyses. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer satisfaction and purchase intention in Takaful industry settings.
format	Conference or Workshop Item
author	Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah
author_facet	Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah
author_sort	Abu Hassan, Lailatul Faizah
title	The impact of customer satisfaction on purchase intention in Malaysian takaful industry
title_short	The impact of customer satisfaction on purchase intention in Malaysian takaful industry
title_full	The impact of customer satisfaction on purchase intention in Malaysian takaful industry
title_fullStr	The impact of customer satisfaction on purchase intention in Malaysian takaful industry
title_full_unstemmed	The impact of customer satisfaction on purchase intention in Malaysian takaful industry
title_sort	impact of customer satisfaction on purchase intention in malaysian takaful industry
publishDate	2015
url	http://irep.iium.edu.my/48302/ http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf
first_indexed	2023-09-18T21:08:32Z
last_indexed	2023-09-18T21:08:32Z
_version_	1777411097043664896

The impact of customer satisfaction on purchase intention in Malaysian takaful industry

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