The development of MHE brand equity from international students’ perspective
This study aims to examine factors that contribute to the development of Malaysia Higher Education (MHE) brand equity from the international student’s perspective. As the higher education becomes more internationally oriented, the competition in the industry globally also becoming more intense. This...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/48568/ http://irep.iium.edu.my/48568/1/ICMAR2010.pdf |