The enlightenment from Malaysian consumers' perspective towards cosmetic products

Backgrounds : Variety of cosmetic products was used in our daily life yet the amount and types of the cosmetic products used by the consumers were varied, which may be due to the different perspectives held by each of the consumers. Objectives : To explore consumers’ perspectives towards cosmetic...

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Main Authors:	Ayob, Ain, Awadh, Ammar Ihsan Jawad, Md. Jaffri, Juliana, Jamshed, Shazia Qasim, Ahmad, Hawa Mas Azmar, Ab. Hadi, Hazrina
Format:	Article
Language:	English
Published:	Wolters Kluwer ‑ Medknow 2016
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/1/Qualitative_paper.pdf

id	iium-49613
recordtype	eprints
spelling	iium-496132016-07-25T01:44:42Z http://irep.iium.edu.my/49613/ The enlightenment from Malaysian consumers' perspective towards cosmetic products Ayob, Ain Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim Ahmad, Hawa Mas Azmar Ab. Hadi, Hazrina RS Pharmacy and materia medica Backgrounds : Variety of cosmetic products was used in our daily life yet the amount and types of the cosmetic products used by the consumers were varied, which may be due to the different perspectives held by each of the consumers. Objectives : To explore consumers’ perspectives towards cosmetic products. Methods : An interview guide was developed with a set of twelve semi-structured questions. Participants in Kuantan, Pahang were recruited via the purposive sampling and they undergo in-depth face-to-face interviews. All of the interviews were audio-recorded, transcribed verbatim and were analysed via thematic content analysis Results : For the awareness of cosmetic products, less aware about the cosmetic products in Malaysia were noted among the participants. In terms of perceptions about the cosmetic products, participants expressed positive perceptions towards; natural cosmetic products, quality were seen as synonymous with branded products and halal certification. Next, for the attitude towards the use of cosmetic products, participants were influenced by; ingredients, product brand and halal certification. Based on personal experiences, they provide complaints and suggestions for the enhancement of cosmetic products’ quality. Conclusions : Participants were found to have less awareness about the cosmetic products in Malaysia. Besides, they realized about the chemical ingredients and halal certification for the cosmetic products. Therefore, they held positive perceptions and practiced positive attitudes towards natural and halal cosmetic products. Lastly, adverse reactions from the use of cosmetic products were commonly experienced by the participants, which contributed mainly by the ingredients. Thus, they hoped for serious approached to be enacted to solve this problem. Wolters Kluwer ‑ Medknow 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/49613/1/Qualitative_paper.pdf Ayob, Ain and Awadh, Ammar Ihsan Jawad and Md. Jaffri, Juliana and Jamshed, Shazia Qasim and Ahmad, Hawa Mas Azmar and Ab. Hadi, Hazrina (2016) The enlightenment from Malaysian consumers' perspective towards cosmetic products. Journal of Pharmacy And Bioallied Sciences. pp. 1-6. ISSN 0976-4879 http://www.jpbsonline.org/preprintarticle.asp?id=174232;type=0 10.4103/0975-7406.174232
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Ayob, Ain Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim Ahmad, Hawa Mas Azmar Ab. Hadi, Hazrina The enlightenment from Malaysian consumers' perspective towards cosmetic products
description	Backgrounds : Variety of cosmetic products was used in our daily life yet the amount and types of the cosmetic products used by the consumers were varied, which may be due to the different perspectives held by each of the consumers. Objectives : To explore consumers’ perspectives towards cosmetic products. Methods : An interview guide was developed with a set of twelve semi-structured questions. Participants in Kuantan, Pahang were recruited via the purposive sampling and they undergo in-depth face-to-face interviews. All of the interviews were audio-recorded, transcribed verbatim and were analysed via thematic content analysis Results : For the awareness of cosmetic products, less aware about the cosmetic products in Malaysia were noted among the participants. In terms of perceptions about the cosmetic products, participants expressed positive perceptions towards; natural cosmetic products, quality were seen as synonymous with branded products and halal certification. Next, for the attitude towards the use of cosmetic products, participants were influenced by; ingredients, product brand and halal certification. Based on personal experiences, they provide complaints and suggestions for the enhancement of cosmetic products’ quality. Conclusions : Participants were found to have less awareness about the cosmetic products in Malaysia. Besides, they realized about the chemical ingredients and halal certification for the cosmetic products. Therefore, they held positive perceptions and practiced positive attitudes towards natural and halal cosmetic products. Lastly, adverse reactions from the use of cosmetic products were commonly experienced by the participants, which contributed mainly by the ingredients. Thus, they hoped for serious approached to be enacted to solve this problem.
format	Article
author	Ayob, Ain Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim Ahmad, Hawa Mas Azmar Ab. Hadi, Hazrina
author_facet	Ayob, Ain Awadh, Ammar Ihsan Jawad Md. Jaffri, Juliana Jamshed, Shazia Qasim Ahmad, Hawa Mas Azmar Ab. Hadi, Hazrina
author_sort	Ayob, Ain
title	The enlightenment from Malaysian consumers' perspective towards cosmetic products
title_short	The enlightenment from Malaysian consumers' perspective towards cosmetic products
title_full	The enlightenment from Malaysian consumers' perspective towards cosmetic products
title_fullStr	The enlightenment from Malaysian consumers' perspective towards cosmetic products
title_full_unstemmed	The enlightenment from Malaysian consumers' perspective towards cosmetic products
title_sort	enlightenment from malaysian consumers' perspective towards cosmetic products
publisher	Wolters Kluwer ‑ Medknow
publishDate	2016
url	http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/ http://irep.iium.edu.my/49613/1/Qualitative_paper.pdf
first_indexed	2023-09-18T21:10:07Z
last_indexed	2023-09-18T21:10:07Z
_version_	1777411196709765120

The enlightenment from Malaysian consumers' perspective towards cosmetic products

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