Corporate image of zakat institutions in Malaysia

The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve...

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Main Authors:	Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia 2016
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/49903/ http://irep.iium.edu.my/49903/ http://irep.iium.edu.my/49903/1/2016_-_corp_image_of_zakat_institution_-_siti%26wan.pdf

id	iium-49903
recordtype	eprints
spelling	iium-499032016-07-19T02:49:17Z http://irep.iium.edu.my/49903/ Corporate image of zakat institutions in Malaysia Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve this objective incurring significant expenditures which would be wasted if they fail to achieve the intended goals. In this light, this study was conducted to identify factors that shape and determine the image of zakat institutions among zakat contributors and noncontributors. Based on the two basic components of corporate image which consisted of emotional and functional components, four factors were proposed – reputation, corporate communication, access to service and contact personnel. A total of 225 questionnaires were administered and analyzed using multiple regression analysis. The findings revealed that reputation and contact personnel had a significant relationship with image. These findings have broadened understanding of the concept of image and its antecedents in the context of zakat institutions in Malaysia. Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://irep.iium.edu.my/49903/1/2016_-_corp_image_of_zakat_institution_-_siti%26wan.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah (2016) Corporate image of zakat institutions in Malaysia. GEOGRAFIA - Malaysian Journal of Society and Space, 12 (2). pp. 47-57. ISSN 2180-2491 http://www.ukm.my/geografia/v1/index.php
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Corporate image of zakat institutions in Malaysia
description	The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve this objective incurring significant expenditures which would be wasted if they fail to achieve the intended goals. In this light, this study was conducted to identify factors that shape and determine the image of zakat institutions among zakat contributors and noncontributors. Based on the two basic components of corporate image which consisted of emotional and functional components, four factors were proposed – reputation, corporate communication, access to service and contact personnel. A total of 225 questionnaires were administered and analyzed using multiple regression analysis. The findings revealed that reputation and contact personnel had a significant relationship with image. These findings have broadened understanding of the concept of image and its antecedents in the context of zakat institutions in Malaysia.
format	Article
author	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah
author_facet	Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah
author_sort	Ab Hamid, Siti Ngayesah
title	Corporate image of zakat institutions in Malaysia
title_short	Corporate image of zakat institutions in Malaysia
title_full	Corporate image of zakat institutions in Malaysia
title_fullStr	Corporate image of zakat institutions in Malaysia
title_full_unstemmed	Corporate image of zakat institutions in Malaysia
title_sort	corporate image of zakat institutions in malaysia
publisher	Universiti Kebangsaan Malaysia
publishDate	2016
url	http://irep.iium.edu.my/49903/ http://irep.iium.edu.my/49903/ http://irep.iium.edu.my/49903/1/2016_-_corp_image_of_zakat_institution_-_siti%26wan.pdf
first_indexed	2023-09-18T21:10:30Z
last_indexed	2023-09-18T21:10:30Z
_version_	1777411220346765312

Corporate image of zakat institutions in Malaysia

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