The university of the future: A conceptual study in Malaysia

The purpose of this research is to transform the current state of Universities into strategic initiatives that can utilize technology into University of the Future that lead to better development of the country. In this research, qualitative approach was selected involving the use of questionnaires...

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Main Authors: Mohd Hatta, Nur Amalina Maria, Nor Salleh, Izzati, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Eclat Research Publication 2016
Subjects:
Online Access:http://irep.iium.edu.my/50408/
http://irep.iium.edu.my/50408/
http://irep.iium.edu.my/50408/1/IJERM_March2016_UotF_AmalinaIzzati.pdf
id iium-50408
recordtype eprints
spelling iium-504082017-03-13T19:04:30Z http://irep.iium.edu.my/50408/ The university of the future: A conceptual study in Malaysia Mohd Hatta, Nur Amalina Maria Nor Salleh, Izzati Ahmad Dahlan, Abdul Rahman T58.6 Management information systems The purpose of this research is to transform the current state of Universities into strategic initiatives that can utilize technology into University of the Future that lead to better development of the country. In this research, qualitative approach was selected involving the use of questionnaires distributed to the respondents. The sampling technique used in this research was simple random sampling where participants are chosen randomly by chance. This study was intended to answer two research questions. Firstly, do value proposition design (VPD) help to identify customer needs and wants from the University and secondly, how to transform the University of the Future using business model canvas (BMC). Based on the finding, the customer profile and the value map in VPD have help to identify and overcome problem faced. Besides, the information collected from VPD will be used to improve BMC to further improve the University of the Future. Thus, this study gave implications to design strategic initiatives for higher education especially Universities in using BMC and VPD and also to utilize the technology in this globalization era. Eclat Research Publication 2016-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/50408/1/IJERM_March2016_UotF_AmalinaIzzati.pdf Mohd Hatta, Nur Amalina Maria and Nor Salleh, Izzati and Ahmad Dahlan, Abdul Rahman (2016) The university of the future: A conceptual study in Malaysia. International Journal of Engineering Research and Management, 3 (3). pp. 172-179. ISSN 2349-2058 https://www.ijerm.com/download_data/IJERM0303068.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T58.6 Management information systems
spellingShingle T58.6 Management information systems
Mohd Hatta, Nur Amalina Maria
Nor Salleh, Izzati
Ahmad Dahlan, Abdul Rahman
The university of the future: A conceptual study in Malaysia
description The purpose of this research is to transform the current state of Universities into strategic initiatives that can utilize technology into University of the Future that lead to better development of the country. In this research, qualitative approach was selected involving the use of questionnaires distributed to the respondents. The sampling technique used in this research was simple random sampling where participants are chosen randomly by chance. This study was intended to answer two research questions. Firstly, do value proposition design (VPD) help to identify customer needs and wants from the University and secondly, how to transform the University of the Future using business model canvas (BMC). Based on the finding, the customer profile and the value map in VPD have help to identify and overcome problem faced. Besides, the information collected from VPD will be used to improve BMC to further improve the University of the Future. Thus, this study gave implications to design strategic initiatives for higher education especially Universities in using BMC and VPD and also to utilize the technology in this globalization era.
format Article
author Mohd Hatta, Nur Amalina Maria
Nor Salleh, Izzati
Ahmad Dahlan, Abdul Rahman
author_facet Mohd Hatta, Nur Amalina Maria
Nor Salleh, Izzati
Ahmad Dahlan, Abdul Rahman
author_sort Mohd Hatta, Nur Amalina Maria
title The university of the future: A conceptual study in Malaysia
title_short The university of the future: A conceptual study in Malaysia
title_full The university of the future: A conceptual study in Malaysia
title_fullStr The university of the future: A conceptual study in Malaysia
title_full_unstemmed The university of the future: A conceptual study in Malaysia
title_sort university of the future: a conceptual study in malaysia
publisher Eclat Research Publication
publishDate 2016
url http://irep.iium.edu.my/50408/
http://irep.iium.edu.my/50408/
http://irep.iium.edu.my/50408/1/IJERM_March2016_UotF_AmalinaIzzati.pdf
first_indexed 2023-09-18T21:11:15Z
last_indexed 2023-09-18T21:11:15Z
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