Measuring halal brand association (HalBA) for Islamic banks

Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...

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Main Authors:	Maulan, Suharni, Omar, Nor Asiah, Ahmad, Maisarah
Format:	Article
Language:	English English
Published:	Emerald Group Publishing Ltd. 2016
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf

id	iium-50499
recordtype	eprints
spelling	iium-504992017-04-13T02:27:10Z http://irep.iium.edu.my/50499/ Measuring halal brand association (HalBA) for Islamic banks Maulan, Suharni Omar, Nor Asiah Ahmad, Maisarah HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed by Churchill for developing measures of marketing constructs, an instrument to assess HalBA for Islamic bank is formulated. Design/methodology/approach: The methodology consists of developing the scale based on a literature review and qualitative method. The proposed scale is then purified and validated through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Findings: Based on the EFA and CFA, the result reveals that HalBA for Islamic banks contains 15 attributes which can be categorized into three dimensions: Shari’ah-compliant association, God-consciousness association and corporate social responsibility association. Practical implications: The scale developed could assist practitioners in further understanding the dimensions and measurement of halal bank association, particularly in Islamic banking institutions. Knowledge of the dimensions of HalBA that customers seek from an Islamic bank can help managers and marketers to design branding strategies that better meet the needs of consumers, thereby increasing their satisfaction and loyalty. Originality/value: The concept of brand association has been explored primarily from a conventional marketing perspective. This study offers a new dimension of HalBA in the context of Islamic banks. Emerald Group Publishing Ltd. 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf application/pdf en http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf Maulan, Suharni and Omar, Nor Asiah and Ahmad, Maisarah (2016) Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3). pp. 331-354. ISSN 1759-0833 E-ISSN 1759-0841 http://www.emeraldinsight.com/doi/pdfplus/10.1108/JIMA-09-2014-0058 10.1108/JIMA-09-2014-0058
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Maulan, Suharni Omar, Nor Asiah Ahmad, Maisarah Measuring halal brand association (HalBA) for Islamic banks
description	Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed by Churchill for developing measures of marketing constructs, an instrument to assess HalBA for Islamic bank is formulated. Design/methodology/approach: The methodology consists of developing the scale based on a literature review and qualitative method. The proposed scale is then purified and validated through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Findings: Based on the EFA and CFA, the result reveals that HalBA for Islamic banks contains 15 attributes which can be categorized into three dimensions: Shari’ah-compliant association, God-consciousness association and corporate social responsibility association. Practical implications: The scale developed could assist practitioners in further understanding the dimensions and measurement of halal bank association, particularly in Islamic banking institutions. Knowledge of the dimensions of HalBA that customers seek from an Islamic bank can help managers and marketers to design branding strategies that better meet the needs of consumers, thereby increasing their satisfaction and loyalty. Originality/value: The concept of brand association has been explored primarily from a conventional marketing perspective. This study offers a new dimension of HalBA in the context of Islamic banks.
format	Article
author	Maulan, Suharni Omar, Nor Asiah Ahmad, Maisarah
author_facet	Maulan, Suharni Omar, Nor Asiah Ahmad, Maisarah
author_sort	Maulan, Suharni
title	Measuring halal brand association (HalBA) for Islamic banks
title_short	Measuring halal brand association (HalBA) for Islamic banks
title_full	Measuring halal brand association (HalBA) for Islamic banks
title_fullStr	Measuring halal brand association (HalBA) for Islamic banks
title_full_unstemmed	Measuring halal brand association (HalBA) for Islamic banks
title_sort	measuring halal brand association (halba) for islamic banks
publisher	Emerald Group Publishing Ltd.
publishDate	2016
url	http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf
first_indexed	2023-09-18T21:11:22Z
last_indexed	2023-09-18T21:11:22Z
_version_	1777411275218747392

Measuring halal brand association (HalBA) for Islamic banks

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