A test of technology acceptance model in the use of social media among PR practitioners in Nigeria
Many public relations scholars believed that, the emergence of social media has accentuated the public relations practice in recent times. Social media provides public relations practitioners opportunities for creating, sharing, posting, documenting as well as interacting communication content on th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Taylor's University
2016
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/51982/ http://irep.iium.edu.my/51982/ http://irep.iium.edu.my/51982/1/A%20Test%20of%20Technology%20Acceptance%20Model%20in%20the%20Use%20of%20Social%20Media%20among%20PR%20Practitioners%20in%20Nigeria.pdf http://irep.iium.edu.my/51982/7/51982_A%20test%20of%20technology%20acceptance%20model%20in%20the%20use%20of%20social%20media%20among%20PR%20practitioners%20in%20Nigeria_Scopus.pdf |