Recruiting the public relations officer during British Colonial Malaysia

This is a study on the growth of public relations in Malaysia based on the advertisements placed in the newspapers during the colonial period. Tracing the historical development serves to make a better understanding about the nature of public relations practice. This paper therefore aims at explorin...

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Main Authors:	Syed Abdullah Idid, Syed Arabi, Arandas, Mohammed Fadel, Chang, Peng Kee
Format:	Conference or Workshop Item
Language:	English
Published:	Centre for Postgraduate Studies, Infrastructure University Kuala Lumpur 2016
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52580/ http://irep.iium.edu.my/52580/ http://irep.iium.edu.my/52580/1/52580_Recruiting%20the%20Public%20Relations.pdf

id	iium-52580
recordtype	eprints
spelling	iium-525802016-11-22T03:41:42Z http://irep.iium.edu.my/52580/ Recruiting the public relations officer during British Colonial Malaysia Syed Abdullah Idid, Syed Arabi Arandas, Mohammed Fadel Chang, Peng Kee H Social Sciences (General) This is a study on the growth of public relations in Malaysia based on the advertisements placed in the newspapers during the colonial period. Tracing the historical development serves to make a better understanding about the nature of public relations practice. This paper therefore aims at exploring the development of the public relations profession by studying the advertisements placed in the nationwide newspapers, the Straits Times and the Singapore Free Press & Mercantile Advertiser from 1939 which included the early advertisement that contained the phrase “public relations” to 1956 a year before the independence of the Federation of Malaysia. An analysis of the advertisements was made to fully understand the historical development of public relations in Malaya or then Malaysia. The very first advertisement that was identified was on 31 January 1948, which was placed by the Department of Public Relations of the federal government. The British colonial government had placed another four advertisements in 1949 and 1950. A British mining Co. was the first corporation to hire an information & public relations officer in 1956. The results showed some differences and similarities through the analyses of advertisements in the job specification, which included qualification, duties, and salaries. The results revealed that those who had higher education and experience obtained a higher salary. The results also showed that some advertisers companies/organizations had substituted academic qualifications for working experience) when advertising for their public relations personnel. Centre for Postgraduate Studies, Infrastructure University Kuala Lumpur 2016 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/52580/1/52580_Recruiting%20the%20Public%20Relations.pdf Syed Abdullah Idid, Syed Arabi and Arandas, Mohammed Fadel and Chang, Peng Kee (2016) Recruiting the public relations officer during British Colonial Malaysia. In: IUKL International Postgraduate Colloquia (IIPC 2016), 27th-28th July 2016, Kajang, Selangor. http://iipconf2016.iukl.edu.my/e-proceedings
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Syed Abdullah Idid, Syed Arabi Arandas, Mohammed Fadel Chang, Peng Kee Recruiting the public relations officer during British Colonial Malaysia
description	This is a study on the growth of public relations in Malaysia based on the advertisements placed in the newspapers during the colonial period. Tracing the historical development serves to make a better understanding about the nature of public relations practice. This paper therefore aims at exploring the development of the public relations profession by studying the advertisements placed in the nationwide newspapers, the Straits Times and the Singapore Free Press & Mercantile Advertiser from 1939 which included the early advertisement that contained the phrase “public relations” to 1956 a year before the independence of the Federation of Malaysia. An analysis of the advertisements was made to fully understand the historical development of public relations in Malaya or then Malaysia. The very first advertisement that was identified was on 31 January 1948, which was placed by the Department of Public Relations of the federal government. The British colonial government had placed another four advertisements in 1949 and 1950. A British mining Co. was the first corporation to hire an information & public relations officer in 1956. The results showed some differences and similarities through the analyses of advertisements in the job specification, which included qualification, duties, and salaries. The results revealed that those who had higher education and experience obtained a higher salary. The results also showed that some advertisers companies/organizations had substituted academic qualifications for working experience) when advertising for their public relations personnel.
format	Conference or Workshop Item
author	Syed Abdullah Idid, Syed Arabi Arandas, Mohammed Fadel Chang, Peng Kee
author_facet	Syed Abdullah Idid, Syed Arabi Arandas, Mohammed Fadel Chang, Peng Kee
author_sort	Syed Abdullah Idid, Syed Arabi
title	Recruiting the public relations officer during British Colonial Malaysia
title_short	Recruiting the public relations officer during British Colonial Malaysia
title_full	Recruiting the public relations officer during British Colonial Malaysia
title_fullStr	Recruiting the public relations officer during British Colonial Malaysia
title_full_unstemmed	Recruiting the public relations officer during British Colonial Malaysia
title_sort	recruiting the public relations officer during british colonial malaysia
publisher	Centre for Postgraduate Studies, Infrastructure University Kuala Lumpur
publishDate	2016
url	http://irep.iium.edu.my/52580/ http://irep.iium.edu.my/52580/ http://irep.iium.edu.my/52580/1/52580_Recruiting%20the%20Public%20Relations.pdf
first_indexed	2023-09-18T21:14:28Z
last_indexed	2023-09-18T21:14:28Z
_version_	1777411469489471488

Recruiting the public relations officer during British Colonial Malaysia

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