Netnography approach for UX research

This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...

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Main Authors:	Hussein, Idyawati, Mahmud, Murni, Md Noor, Nor Laila
Format:	Conference or Workshop Item
Language:	English English
Published:	ACM 2016
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf

id	iium-52761
recordtype	eprints
spelling	iium-527612017-10-12T03:10:55Z http://irep.iium.edu.my/52761/ Netnography approach for UX research Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila T10.5 Communication of technical information This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnography has been applied to uncover the unspoken behaviors of stakeholders and attitudes of clients who disrespect designers that reflects the UX practitioners frustration on the stakeholiders‘ politics. This findings will be useful in seeking a solution to improve the UXD process. From this work it can be concluded that netnography can be a suitable approach to gain deeper insights into understanding practitioner’s frustrations in UX research study. ACM 2016 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf application/pdf en http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf Hussein, Idyawati and Mahmud, Murni and Md Noor, Nor Laila (2016) Netnography approach for UX research. In: The 2th International Conference in HCI and UX on Indonesia, 13-15 April 2016, Jakarta, Indonesia,. 10.1145/2898459.2898477
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	T10.5 Communication of technical information
spellingShingle	T10.5 Communication of technical information Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila Netnography approach for UX research
description	This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnography has been applied to uncover the unspoken behaviors of stakeholders and attitudes of clients who disrespect designers that reflects the UX practitioners frustration on the stakeholiders‘ politics. This findings will be useful in seeking a solution to improve the UXD process. From this work it can be concluded that netnography can be a suitable approach to gain deeper insights into understanding practitioner’s frustrations in UX research study.
format	Conference or Workshop Item
author	Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila
author_facet	Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila
author_sort	Hussein, Idyawati
title	Netnography approach for UX research
title_short	Netnography approach for UX research
title_full	Netnography approach for UX research
title_fullStr	Netnography approach for UX research
title_full_unstemmed	Netnography approach for UX research
title_sort	netnography approach for ux research
publisher	ACM
publishDate	2016
url	http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf
first_indexed	2023-09-18T21:14:44Z
last_indexed	2023-09-18T21:14:44Z
_version_	1777411486469062656

Netnography approach for UX research

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