Netnography approach for UX research

This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...

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Bibliographic Details
Main Authors: Hussein, Idyawati, Mahmud, Murni, Md Noor, Nor Laila
Format: Conference or Workshop Item
Language:English
English
Published: ACM 2016
Subjects:
Online Access:http://irep.iium.edu.my/52761/
http://irep.iium.edu.my/52761/
http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf
http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf

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