Netnography approach for UX research
This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...
Main Authors: | Hussein, Idyawati, Mahmud, Murni, Md Noor, Nor Laila |
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Format: | Conference or Workshop Item |
Language: | English English |
Published: |
ACM
2016
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf |
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