Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis

This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sect...

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Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English
Published:	Elsevier 2015
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf

id	iium-52976
recordtype	eprints
spelling	iium-529762016-12-04T16:12:39Z http://irep.iium.edu.my/52976/ Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages(RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making. Elsevier 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2015) Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis. Procedia Social and Behavioral Sciences, 172. pp. 390-397. ISSN 1877-0428
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
description	This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages(RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making.
format	Article
author	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_facet	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_sort	Ab Rahman, Syakir Amir
title	Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
title_short	Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
title_full	Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
title_fullStr	Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
title_full_unstemmed	Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
title_sort	understanding domestic and international tourists' expenditure pattern in melaka, malaysia: result of chaid analysis
publisher	Elsevier
publishDate	2015
url	http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf
first_indexed	2023-09-18T21:15:01Z
last_indexed	2023-09-18T21:15:01Z
_version_	1777411504249765888

Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis

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