Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sect...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf |