A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation

Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within...

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Main Authors:	Haque, A. K. M. Ahasanul, Sayyed Ahmad, Mohd. Ismail, Rahman, Sabbir
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/5317/ http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf

id	iium-5317
recordtype	eprints
spelling	iium-53172011-10-18T01:35:32Z http://irep.iium.edu.my/5317/ A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation Haque, A. K. M. Ahasanul Sayyed Ahmad, Mohd. Ismail Rahman, Sabbir HF5001 Business. Business Administration Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within intellectual milieu. The current research looked into determinants of advertising practices by the Islamic bank in Malaysia. Results indicated that there have strong relationships among encouragement of good deeds, morality, truthfulness towards evaluation and effectiveness of advertisement of the Islamic banks. Hence, this paper strongly attempts to examine their relationship as well. In addition most of the respondents confirmed that most of the Islamic bank practices decent advertisement though some of the respondents suggest that advertisements by the Islamic bank need more supervision. Findings from this research should be used having in consideration the limitation in which the study was conducted. Given the financial and time constraints, the current research was limited. The study was conducted only in few Islamic Banks with limited number of employees. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Malaysian Islamic and conventional bank. It is hoped that the findings of this study will assist the Islamic banks in what they can produce their services and how they want to promote their services as well? 2010-06-23 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf Haque, A. K. M. Ahasanul and Sayyed Ahmad, Mohd. Ismail and Rahman, Sabbir (2010) A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: International Conference on Marketing: Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Sayyed Ahmad, Mohd. Ismail Rahman, Sabbir A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
description	Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within intellectual milieu. The current research looked into determinants of advertising practices by the Islamic bank in Malaysia. Results indicated that there have strong relationships among encouragement of good deeds, morality, truthfulness towards evaluation and effectiveness of advertisement of the Islamic banks. Hence, this paper strongly attempts to examine their relationship as well. In addition most of the respondents confirmed that most of the Islamic bank practices decent advertisement though some of the respondents suggest that advertisements by the Islamic bank need more supervision. Findings from this research should be used having in consideration the limitation in which the study was conducted. Given the financial and time constraints, the current research was limited. The study was conducted only in few Islamic Banks with limited number of employees. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Malaysian Islamic and conventional bank. It is hoped that the findings of this study will assist the Islamic banks in what they can produce their services and how they want to promote their services as well?
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Sayyed Ahmad, Mohd. Ismail Rahman, Sabbir
author_facet	Haque, A. K. M. Ahasanul Sayyed Ahmad, Mohd. Ismail Rahman, Sabbir
author_sort	Haque, A. K. M. Ahasanul
title	A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_short	A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_full	A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_fullStr	A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_full_unstemmed	A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_sort	study on advertising practices of islamic banks in malaysia: an empirical assessment under islamic observation
publishDate	2010
url	http://irep.iium.edu.my/5317/ http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf
first_indexed	2023-09-18T20:13:51Z
last_indexed	2023-09-18T20:13:51Z
_version_	1777407655862599680

A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation

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