Determining the corporate image of Islamic Banks

The Islamic banking system is fast growing and gaining global customers’ acceptance. This has led many conventional banks to set up branches which operate in accordance to the Shari’ah principles. The Islamic banking system is expected to face strong competition not only from the Islamic banks but a...

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Main Authors: Pg Morshide, Dk Intan Saidatul Farahin, Wan Jusoh, Wan Jamaliah
Format: Conference or Workshop Item
Language:English
Published: Management Research Center, Faculty of Economics and Business, Universitas Indonesia 2016
Subjects:
Online Access:http://irep.iium.edu.my/53450/
http://irep.iium.edu.my/53450/
http://irep.iium.edu.my/53450/9/ICBMR%202016.pdf
id iium-53450
recordtype eprints
spelling iium-534502016-12-30T06:34:22Z http://irep.iium.edu.my/53450/ Determining the corporate image of Islamic Banks Pg Morshide, Dk Intan Saidatul Farahin Wan Jusoh, Wan Jamaliah HG1501 Banking The Islamic banking system is fast growing and gaining global customers’ acceptance. This has led many conventional banks to set up branches which operate in accordance to the Shari’ah principles. The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. Therefore, this research aims to determine customers’ perception towards the corporate image of Islamic banks in a dual banking environment. Corporate identity, reputation, services offered, physical environment, contact personnel, and Shari’ah compliance were hypothesized to influence the corporate image of Islamic banks. A self-administrated questionnaire was distributed to 235 customers of Islamic banks around Kota Kinabalu, Sabah by way of a purposive sampling. Findings indicated a positive overall perception towards corporate image of the Islamic banks with corporate identity ,reputation and contact personnel having significant and positive relationship with corporate image. Management Research Center, Faculty of Economics and Business, Universitas Indonesia 2016-10 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/53450/9/ICBMR%202016.pdf Pg Morshide, Dk Intan Saidatul Farahin and Wan Jusoh, Wan Jamaliah (2016) Determining the corporate image of Islamic Banks. In: The 10th International Conference on Business and Management Research : Enhancing Business Stability Through Collaboration, 25th-27th October 2016, Lombok, Indonesia. http://icbmr.wphost2.ui.ac.id/wp-content/uploads/86/2016/11/Abstract-of-ICBMR.pdf
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic HG1501 Banking
spellingShingle HG1501 Banking
Pg Morshide, Dk Intan Saidatul Farahin
Wan Jusoh, Wan Jamaliah
Determining the corporate image of Islamic Banks
description The Islamic banking system is fast growing and gaining global customers’ acceptance. This has led many conventional banks to set up branches which operate in accordance to the Shari’ah principles. The Islamic banking system is expected to face strong competition not only from the Islamic banks but also from well-established conventional banks offering Islamic products and services. Therefore, this research aims to determine customers’ perception towards the corporate image of Islamic banks in a dual banking environment. Corporate identity, reputation, services offered, physical environment, contact personnel, and Shari’ah compliance were hypothesized to influence the corporate image of Islamic banks. A self-administrated questionnaire was distributed to 235 customers of Islamic banks around Kota Kinabalu, Sabah by way of a purposive sampling. Findings indicated a positive overall perception towards corporate image of the Islamic banks with corporate identity ,reputation and contact personnel having significant and positive relationship with corporate image.
format Conference or Workshop Item
author Pg Morshide, Dk Intan Saidatul Farahin
Wan Jusoh, Wan Jamaliah
author_facet Pg Morshide, Dk Intan Saidatul Farahin
Wan Jusoh, Wan Jamaliah
author_sort Pg Morshide, Dk Intan Saidatul Farahin
title Determining the corporate image of Islamic Banks
title_short Determining the corporate image of Islamic Banks
title_full Determining the corporate image of Islamic Banks
title_fullStr Determining the corporate image of Islamic Banks
title_full_unstemmed Determining the corporate image of Islamic Banks
title_sort determining the corporate image of islamic banks
publisher Management Research Center, Faculty of Economics and Business, Universitas Indonesia
publishDate 2016
url http://irep.iium.edu.my/53450/
http://irep.iium.edu.my/53450/
http://irep.iium.edu.my/53450/9/ICBMR%202016.pdf
first_indexed 2023-09-18T21:15:37Z
last_indexed 2023-09-18T21:15:37Z
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