The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment
Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not only to sell the Takaful...
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| Format: | Article |
| Language: | English English |
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Asian Academy of Managemenet and Penerbit University Sains Malaysia
2016
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| Online Access: | http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/ http://irep.iium.edu.my/54412/1/aamj_article%202016.pdf http://irep.iium.edu.my/54412/7/54412-The%20significant%20contribution%20of%20islamic%20relationship%20marketing%20practice%20in%20malaysian%20takaful%20industry_SCOPUS.pdf |