The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia
Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes...
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| Format: | Article |
| Language: | English |
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Elsevier
2016
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| Online Access: | http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/1/The%20Effect%20of%20Customers%E2%80%99%20Perceived%20Value%20of%20Retail%20Store.pdf |
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iium-55169 |
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eprints |
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iium-551692017-02-08T03:39:45Z http://irep.iium.edu.my/55169/ The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia Nikhashemi, Seyed Rajab Tarofder, Arun Kumar Gaur, Sanjaya Singh Haque, A. K. M. Ahasanul HF5428 Retail trade Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors. Elsevier 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/55169/1/The%20Effect%20of%20Customers%E2%80%99%20Perceived%20Value%20of%20Retail%20Store.pdf Nikhashemi, Seyed Rajab and Tarofder, Arun Kumar and Gaur, Sanjaya Singh and Haque, A. K. M. Ahasanul (2016) The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia. Procedia Economics and Finance, 37. pp. 432-438. ISSN 2212-5671 http://www.sciencedirect.com : 10.1016/S2212-5671(16)30148-4 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5428 Retail trade |
| spellingShingle |
HF5428 Retail trade Nikhashemi, Seyed Rajab Tarofder, Arun Kumar Gaur, Sanjaya Singh Haque, A. K. M. Ahasanul The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| description |
Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them
differentiate themselves from competitors. |
| format |
Article |
| author |
Nikhashemi, Seyed Rajab Tarofder, Arun Kumar Gaur, Sanjaya Singh Haque, A. K. M. Ahasanul |
| author_facet |
Nikhashemi, Seyed Rajab Tarofder, Arun Kumar Gaur, Sanjaya Singh Haque, A. K. M. Ahasanul |
| author_sort |
Nikhashemi, Seyed Rajab |
| title |
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| title_short |
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| title_full |
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| title_fullStr |
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| title_full_unstemmed |
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from Malaysia |
| title_sort |
effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty:some insights from malaysia |
| publisher |
Elsevier |
| publishDate |
2016 |
| url |
http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/ http://irep.iium.edu.my/55169/1/The%20Effect%20of%20Customers%E2%80%99%20Perceived%20Value%20of%20Retail%20Store.pdf |
| first_indexed |
2023-09-18T21:17:59Z |
| last_indexed |
2023-09-18T21:17:59Z |
| _version_ |
1777411691486642176 |