Malay women readings of Korean drama

Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some finding...

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Main Authors:	Ruslan, Norbaiduri, Abdul Latif, Sakinah
Format:	Article
Language:	English
Published:	Geist Science 2016
Subjects:	H Social Sciences (General) H61.8 Communication of information H93 Popular works
Online Access:	http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf

id	iium-55298
recordtype	eprints
spelling	iium-552982018-05-22T02:40:24Z http://irep.iium.edu.my/55298/ Malay women readings of Korean drama Ruslan, Norbaiduri Abdul Latif, Sakinah H Social Sciences (General) H61.8 Communication of information H93 Popular works Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some findings on the audience reception study of Korean drama among avid Korean drama fans. Four focus group interviews using semi-structured protocols were conducted of which two groups were comprised of adolescents and another two groups were adults. The main research question was, "How do Malay women read Korean drama media text?" The analysis of the verbatim transcriptions yielded eight salient themes: 1)Male centric; 2) Family-oriented; 3) Female-centric; 4) Cultural values; 5) Storyline; 6)Cosmopolitan lifestyle; 7)Realism (Fantasy Love; 8) Parasocial relationship. The findings are discussed from Stuart Hall's dominant, preferred, negotiated and oppositional readings, Geist Science 2016-06 Article PeerReviewed application/pdf en cc_public_domain http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf Ruslan, Norbaiduri and Abdul Latif, Sakinah (2016) Malay women readings of Korean drama. Journal of Education and Social Sciences, 4. pp. 343-365. ISSN 2289-9855 http://jesoc.com/wp-content/uploads/2016/08/Comm-34.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) H61.8 Communication of information H93 Popular works
spellingShingle	H Social Sciences (General) H61.8 Communication of information H93 Popular works Ruslan, Norbaiduri Abdul Latif, Sakinah Malay women readings of Korean drama
description	Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some findings on the audience reception study of Korean drama among avid Korean drama fans. Four focus group interviews using semi-structured protocols were conducted of which two groups were comprised of adolescents and another two groups were adults. The main research question was, "How do Malay women read Korean drama media text?" The analysis of the verbatim transcriptions yielded eight salient themes: 1)Male centric; 2) Family-oriented; 3) Female-centric; 4) Cultural values; 5) Storyline; 6)Cosmopolitan lifestyle; 7)Realism (Fantasy Love; 8) Parasocial relationship. The findings are discussed from Stuart Hall's dominant, preferred, negotiated and oppositional readings,
format	Article
author	Ruslan, Norbaiduri Abdul Latif, Sakinah
author_facet	Ruslan, Norbaiduri Abdul Latif, Sakinah
author_sort	Ruslan, Norbaiduri
title	Malay women readings of Korean drama
title_short	Malay women readings of Korean drama
title_full	Malay women readings of Korean drama
title_fullStr	Malay women readings of Korean drama
title_full_unstemmed	Malay women readings of Korean drama
title_sort	malay women readings of korean drama
publisher	Geist Science
publishDate	2016
url	http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf
first_indexed	2023-09-18T21:18:10Z
last_indexed	2023-09-18T21:18:10Z
_version_	1777411702558556160

Malay women readings of Korean drama

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