Towards devising a fundamental theory of Islamic advertising

Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-econ...

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Main Authors:	Abdullah, Kalthom, Haque, A. K. M. Ahasanul, Ahmed, Faruk, Shafiq, Ali
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/55368/ http://irep.iium.edu.my/55368/21/55368.pdf

id	iium-55368
recordtype	eprints
spelling	iium-553682017-03-01T08:31:39Z http://irep.iium.edu.my/55368/ Towards devising a fundamental theory of Islamic advertising Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali HF5387 Business ethics Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-economic evils. Polluting the moral and cultural values, encouraging overspending and materialism, and general dissatisfaction with products while offering little added value are some of its common criticisms. With the rise in unethical practices in contemporary advertising without any hope of improvement, the practitioners and consumers are searching for ‘sustainable’ alternatives. Islamic advertising offers a solution – theoretically so far. There are general guidelines in the Holy Quran and the Sunnah regarding how an Islamic mode of advertising should be. The Islamic scholars have done a commendable job of extracting specific guidelines from them, yet a comprehensive theory for Islamic advertising is to be formed. Previous research has mainly focused on conventional advertising with only a glimpse on theory of advertising. This research aims is to seek a prevalent gap and strive to develop a comprehensive theory of Islamic advertising. 2016 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/55368/21/55368.pdf Abdullah, Kalthom and Haque, A. K. M. Ahasanul and Ahmed, Faruk and Shafiq, Ali (2016) Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016), 20th-21st October 2016, Kuala Lumpur. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5387 Business ethics
spellingShingle	HF5387 Business ethics Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali Towards devising a fundamental theory of Islamic advertising
description	Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-economic evils. Polluting the moral and cultural values, encouraging overspending and materialism, and general dissatisfaction with products while offering little added value are some of its common criticisms. With the rise in unethical practices in contemporary advertising without any hope of improvement, the practitioners and consumers are searching for ‘sustainable’ alternatives. Islamic advertising offers a solution – theoretically so far. There are general guidelines in the Holy Quran and the Sunnah regarding how an Islamic mode of advertising should be. The Islamic scholars have done a commendable job of extracting specific guidelines from them, yet a comprehensive theory for Islamic advertising is to be formed. Previous research has mainly focused on conventional advertising with only a glimpse on theory of advertising. This research aims is to seek a prevalent gap and strive to develop a comprehensive theory of Islamic advertising.
format	Conference or Workshop Item
author	Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali
author_facet	Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali
author_sort	Abdullah, Kalthom
title	Towards devising a fundamental theory of Islamic advertising
title_short	Towards devising a fundamental theory of Islamic advertising
title_full	Towards devising a fundamental theory of Islamic advertising
title_fullStr	Towards devising a fundamental theory of Islamic advertising
title_full_unstemmed	Towards devising a fundamental theory of Islamic advertising
title_sort	towards devising a fundamental theory of islamic advertising
publishDate	2016
url	http://irep.iium.edu.my/55368/ http://irep.iium.edu.my/55368/21/55368.pdf
first_indexed	2023-09-18T21:18:15Z
last_indexed	2023-09-18T21:18:15Z
_version_	1777411708312092672

Towards devising a fundamental theory of Islamic advertising

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