A collection of Islamic advertising principles
Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks unif...
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM)
2016
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55436/ http://irep.iium.edu.my/55436/3/55436.pdf |
| id |
iium-55436 |
|---|---|
| recordtype |
eprints |
| spelling |
iium-554362017-03-02T02:47:10Z http://irep.iium.edu.my/55436/ A collection of Islamic advertising principles Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom HF5387 Business ethics Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed. Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM) 2016 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/55436/3/55436.pdf Shafiq, Ali and Haque, A. K. M. Ahasanul and Abdullah, Kalthom (2016) A collection of Islamic advertising principles. In: 8th International Management and Accounting Conference (IMAC8) Leveraging Governance Towards Sustainability, 28th -29th September 2016, Langkawi Island, Malaysia. |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5387 Business ethics |
| spellingShingle |
HF5387 Business ethics Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom A collection of Islamic advertising principles |
| description |
Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks uniform interpretation as well as enforcement. Islamic advertising is proposed as a potential solution to the unethical advertising practices. This conceptual paper, written after library research, gathers principles of Islamic advertising from the available literature, given by various religious and academic scholars. It was found that these principles satisfactorily provide a response to the criticism on advertising, at least in theory. It can be postulated that if these principles are applied most of the problems in, and related to contemporary advertisements can be curtailed. |
| format |
Conference or Workshop Item |
| author |
Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom |
| author_facet |
Shafiq, Ali Haque, A. K. M. Ahasanul Abdullah, Kalthom |
| author_sort |
Shafiq, Ali |
| title |
A collection of Islamic advertising principles |
| title_short |
A collection of Islamic advertising principles |
| title_full |
A collection of Islamic advertising principles |
| title_fullStr |
A collection of Islamic advertising principles |
| title_full_unstemmed |
A collection of Islamic advertising principles |
| title_sort |
collection of islamic advertising principles |
| publisher |
Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM) |
| publishDate |
2016 |
| url |
http://irep.iium.edu.my/55436/ http://irep.iium.edu.my/55436/3/55436.pdf |
| first_indexed |
2023-09-18T21:18:21Z |
| last_indexed |
2023-09-18T21:18:21Z |
| _version_ |
1777411714110717952 |