Islam and advertising: the ideal stakeholder perspective
The collective responsibility of stakeholders in the making of responsible advertisements is the essence of the multiple perspectives for responsible advertising by Polonsky & Hyman (2007) that is based on the stakeholder theory. This research study aims to contribute to current literature by...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55810/ http://irep.iium.edu.my/55810/ http://irep.iium.edu.my/55810/2/55810%20Islam%20and%20Advertising.pdf |
