Agenda setting: probing the issues during the 13th general election

This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different metho...

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Main Author:	Syed Abdullah Idid, Syed Arabi
Format:	Article
Language:	English English
Published:	UKM Press 2017
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/57359/ http://irep.iium.edu.my/57359/ http://irep.iium.edu.my/57359/1/57359_Agenda%20Setting.pdf http://irep.iium.edu.my/57359/2/57359_Agenda%20Setting_SCOPUS.pdf

id	iium-57359
recordtype	eprints
spelling	iium-573592018-04-02T03:20:24Z http://irep.iium.edu.my/57359/ Agenda setting: probing the issues during the 13th general election Syed Abdullah Idid, Syed Arabi H61.8 Communication of information This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different methodologies and issues. The theory postulates that people were simply led to think about the agenda as set by the media. The salience of the media agenda would then be reflected as the people agenda, measured through rank correlation. With the emergence of technologies, questions arise among scholars about whether the theory on Agenda Setting would remain viable in later years and whether people would continue to obtain their news from a given number of media outlets, given the range of new media channels being made available over the years. The discussion of this study contributes to a better understanding of agenda setting in current Malaysian media landscape. UKM Press 2017-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/57359/1/57359_Agenda%20Setting.pdf application/pdf en http://irep.iium.edu.my/57359/2/57359_Agenda%20Setting_SCOPUS.pdf Syed Abdullah Idid, Syed Arabi (2017) Agenda setting: probing the issues during the 13th general election. Malaysian Journal of Communication, 33 (2). pp. 1-12. ISSN 2289-151X E-ISSN 2289-1528 http://ejournal.ukm.my/mjc/article/view/19083
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Syed Abdullah Idid, Syed Arabi Agenda setting: probing the issues during the 13th general election
description	This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different methodologies and issues. The theory postulates that people were simply led to think about the agenda as set by the media. The salience of the media agenda would then be reflected as the people agenda, measured through rank correlation. With the emergence of technologies, questions arise among scholars about whether the theory on Agenda Setting would remain viable in later years and whether people would continue to obtain their news from a given number of media outlets, given the range of new media channels being made available over the years. The discussion of this study contributes to a better understanding of agenda setting in current Malaysian media landscape.
format	Article
author	Syed Abdullah Idid, Syed Arabi
author_facet	Syed Abdullah Idid, Syed Arabi
author_sort	Syed Abdullah Idid, Syed Arabi
title	Agenda setting: probing the issues during the 13th general election
title_short	Agenda setting: probing the issues during the 13th general election
title_full	Agenda setting: probing the issues during the 13th general election
title_fullStr	Agenda setting: probing the issues during the 13th general election
title_full_unstemmed	Agenda setting: probing the issues during the 13th general election
title_sort	agenda setting: probing the issues during the 13th general election
publisher	UKM Press
publishDate	2017
url	http://irep.iium.edu.my/57359/ http://irep.iium.edu.my/57359/ http://irep.iium.edu.my/57359/1/57359_Agenda%20Setting.pdf http://irep.iium.edu.my/57359/2/57359_Agenda%20Setting_SCOPUS.pdf
first_indexed	2023-09-18T21:21:05Z
last_indexed	2023-09-18T21:21:05Z
_version_	1777411885786726400

Agenda setting: probing the issues during the 13th general election

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