An approach to Islamic consumerism and its implications on marketing mix

This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and pract...

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Main Authors:	Haque, A. K. M. Ahasanul, Shafiq, Ali, Maulan, Suharni
Format:	Article
Language:	English English
Published:	IIUM Press 2017
Subjects:	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/1/57473_An%20approach%20to%20Islamic%20consumerism.pdf http://irep.iium.edu.my/57473/2/57473_An%20approach%20to%20Islamic%20consumerism_SCOPUS.pdf

id	iium-57473
recordtype	eprints
spelling	iium-574732018-04-02T05:34:33Z http://irep.iium.edu.my/57473/ An approach to Islamic consumerism and its implications on marketing mix Haque, A. K. M. Ahasanul Shafiq, Ali Maulan, Suharni BP173.75 Islam and economics HF5410 Marketing. Distribution of products This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and practicality of Islamic marketing and how the traditional marketing mix can be translated into the Islamic marketing mix. Specific elements of the marketing mix are discussed in light of Islamic injunctions. MaqÉsid al-Shari’Éh (Shariah-based objective), Qawa’id Al-Fiqhiya (Islamic legal maxims/principles) and Usul Al-Fiqh (Islamic scholars’ judgments) are the main sources to approach the Islamic consumerism and its implementations on marketing mix, where these sources help find consumers’ rights that could show ways of marketing mix or program of product, price, place, promotion and people. This theoretical paper that holds both academic and practical significance for the need of Islamic marketing is eminent to gain a firm foothold in Muslim markets. IIUM Press 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/57473/1/57473_An%20approach%20to%20Islamic%20consumerism.pdf application/pdf en http://irep.iium.edu.my/57473/2/57473_An%20approach%20to%20Islamic%20consumerism_SCOPUS.pdf Haque, A. K. M. Ahasanul and Shafiq, Ali and Maulan, Suharni (2017) An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1). pp. 137-154. ISSN 0128-4878 E-ISSN 2289-5639 http://journals.iium.edu.my/intdiscourse/index.php/islam/article/view/995/688
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
spellingShingle	BP173.75 Islam and economics HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Shafiq, Ali Maulan, Suharni An approach to Islamic consumerism and its implications on marketing mix
description	This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and practicality of Islamic marketing and how the traditional marketing mix can be translated into the Islamic marketing mix. Specific elements of the marketing mix are discussed in light of Islamic injunctions. MaqÉsid al-Shari’Éh (Shariah-based objective), Qawa’id Al-Fiqhiya (Islamic legal maxims/principles) and Usul Al-Fiqh (Islamic scholars’ judgments) are the main sources to approach the Islamic consumerism and its implementations on marketing mix, where these sources help find consumers’ rights that could show ways of marketing mix or program of product, price, place, promotion and people. This theoretical paper that holds both academic and practical significance for the need of Islamic marketing is eminent to gain a firm foothold in Muslim markets.
format	Article
author	Haque, A. K. M. Ahasanul Shafiq, Ali Maulan, Suharni
author_facet	Haque, A. K. M. Ahasanul Shafiq, Ali Maulan, Suharni
author_sort	Haque, A. K. M. Ahasanul
title	An approach to Islamic consumerism and its implications on marketing mix
title_short	An approach to Islamic consumerism and its implications on marketing mix
title_full	An approach to Islamic consumerism and its implications on marketing mix
title_fullStr	An approach to Islamic consumerism and its implications on marketing mix
title_full_unstemmed	An approach to Islamic consumerism and its implications on marketing mix
title_sort	approach to islamic consumerism and its implications on marketing mix
publisher	IIUM Press
publishDate	2017
url	http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/1/57473_An%20approach%20to%20Islamic%20consumerism.pdf http://irep.iium.edu.my/57473/2/57473_An%20approach%20to%20Islamic%20consumerism_SCOPUS.pdf
first_indexed	2023-09-18T21:21:14Z
last_indexed	2023-09-18T21:21:14Z
_version_	1777411896057528320

An approach to Islamic consumerism and its implications on marketing mix

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