An approach to Islamic consumerism and its implications on marketing mix
This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and pract...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IIUM Press
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/ http://irep.iium.edu.my/57473/1/57473_An%20approach%20to%20Islamic%20consumerism.pdf http://irep.iium.edu.my/57473/2/57473_An%20approach%20to%20Islamic%20consumerism_SCOPUS.pdf |