Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students

Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies came into being; this system helps students to save time and money. The objectives of this study ar...

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Main Authors:	Wok, Saodah, Rahmawati, Nada
Format:	Conference or Workshop Item
Language:	English
Published:	University College of Islam Melaka 2017
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf

id	iium-57873
recordtype	eprints
spelling	iium-578732017-08-07T08:05:49Z http://irep.iium.edu.my/57873/ Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students Wok, Saodah Rahmawati, Nada H61.8 Communication of information Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies came into being; this system helps students to save time and money. The objectives of this study are: (1) to test the level of usage of online-based motorcycle taxi services (ON-MOTOTAXI) among students; (2) to determine factors influencing students‘ satisfaction in using ON-MOTOTAXI; (3) to analyze the mediating effect of attitude on perception towards students‘ satisfaction of ONMOTOTAXI. Uses and Gratifications Theory (Blumler and Katz, 1974) is used to test the study. This study uses quantitative research design, employing survey method and using self-administered questionnaire as the research instrument. A total of 340 respondents were collected among Indonesian students at IIUM, Kuala Lumpur and at UIN Syarif Hidayatullah, Jakarta. Results reveal that the highest three ON-MOTOTAXI company used by the students are Gojek, Grab and Uber. Perception moderately influences students‘ satisfaction. Attitude partially mediates students‘ perception towards satisfaction on ON-MOTOTAXI. Thus, Uses and Gratifications Theory holds true for the usage and satisfaction towards the services. University College of Islam Melaka 2017-07-29 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf Wok, Saodah and Rahmawati, Nada (2017) Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students. In: 1st International Conference on Social Sciences 2017 (MELICOSS’17), 29th-30th July 2017, Melaka. http://www.kuim.edu.my/melicoss2017/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H61.8 Communication of information
spellingShingle	H61.8 Communication of information Wok, Saodah Rahmawati, Nada Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
description	Jakarta has been dealing with traffic congestion since 1990. The conventional motorcycle taxi known as Ojek came to battle this issue. By 2011, Gojek and other online-based motorcycle taxi companies came into being; this system helps students to save time and money. The objectives of this study are: (1) to test the level of usage of online-based motorcycle taxi services (ON-MOTOTAXI) among students; (2) to determine factors influencing students‘ satisfaction in using ON-MOTOTAXI; (3) to analyze the mediating effect of attitude on perception towards students‘ satisfaction of ONMOTOTAXI. Uses and Gratifications Theory (Blumler and Katz, 1974) is used to test the study. This study uses quantitative research design, employing survey method and using self-administered questionnaire as the research instrument. A total of 340 respondents were collected among Indonesian students at IIUM, Kuala Lumpur and at UIN Syarif Hidayatullah, Jakarta. Results reveal that the highest three ON-MOTOTAXI company used by the students are Gojek, Grab and Uber. Perception moderately influences students‘ satisfaction. Attitude partially mediates students‘ perception towards satisfaction on ON-MOTOTAXI. Thus, Uses and Gratifications Theory holds true for the usage and satisfaction towards the services.
format	Conference or Workshop Item
author	Wok, Saodah Rahmawati, Nada
author_facet	Wok, Saodah Rahmawati, Nada
author_sort	Wok, Saodah
title	Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
title_short	Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
title_full	Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
title_fullStr	Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
title_full_unstemmed	Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students
title_sort	usage and satisfaction on online-based motorcycle taxi services among indonesian students
publisher	University College of Islam Melaka
publishDate	2017
url	http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/ http://irep.iium.edu.my/57873/1/Rahmawati%20%26%20Wok-Online%20based%20Motorcycle%20Taxi.pdf
first_indexed	2023-09-18T21:21:50Z
last_indexed	2023-09-18T21:21:50Z
_version_	1777411932878274560

Usage and satisfaction on Online-based motorcycle taxi services among Indonesian students

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