Factors influencing reading of IIUM today: a campus newspaper
IIUMToday is an official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, and was established on 1 May 2014. To assess the acceptance of the campus newspaper, a study was conducted to test th...
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| Format: | Conference or Workshop Item |
| Language: | English |
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University College of Islam Melaka
2017
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| Online Access: | http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/1/Wok%2C%20A.Manaf%2C%20%26%20Abu%20Shammala%20-%20IIUM%20Today.pdf |
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iium-57874 |
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eprints |
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iium-578742017-08-07T09:04:19Z http://irep.iium.edu.my/57874/ Factors influencing reading of IIUM today: a campus newspaper Wok, Saodah A.Manaf, Aini Maznina Abu Shammala, Amani H61.8 Communication of information IIUMToday is an official campus newspaper for the International Islamic University Malaysia (IIUM), operated by students under the jurisdiction of the Department of Communication, and was established on 1 May 2014. To assess the acceptance of the campus newspaper, a study was conducted to test the Cultivation Theory. The objectives of the study are: (1) to determine the levels for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, and reading habit of IIUMToday among students in IIUM; (2) to test the relationships among the selected variables; and (3) to determine the predictors for reading habit of IIUMToday among students. The study uses a quantitative research design, employing a survey method with questionnaire as the research instrument for data collection. A total of 224 respondents were collected for the study. However, only 104 respondents were found to be readers of IIUMToday. Results show that there are moderate levels of reasons for visiting, awareness, perception, attitude and reading habit of IIUMToday by the students. The relationships among the variables concerned are significantly positive. In addition, all factors contribute to explaining the reading habit of IIUMToday except for attitude towards it. University College of Islam Melaka 2017-07-29 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/57874/1/Wok%2C%20A.Manaf%2C%20%26%20Abu%20Shammala%20-%20IIUM%20Today.pdf Wok, Saodah and A.Manaf, Aini Maznina and Abu Shammala, Amani (2017) Factors influencing reading of IIUM today: a campus newspaper. In: 1st Melaka International Conference on Social Sciences 2017 (MELICOSS’17)., 29th-30th July 2017, Melaka. http://www.kuim.edu.my/melicoss2017/ |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
H61.8 Communication of information |
| spellingShingle |
H61.8 Communication of information Wok, Saodah A.Manaf, Aini Maznina Abu Shammala, Amani Factors influencing reading of IIUM today: a campus newspaper |
| description |
IIUMToday is an official campus newspaper for the International Islamic University Malaysia
(IIUM), operated by students under the jurisdiction of the Department of Communication, and was
established on 1 May 2014. To assess the acceptance of the campus newspaper, a study was
conducted to test the Cultivation Theory. The objectives of the study are: (1) to determine the levels
for reasons of visiting the IIUMToday website, awareness of, perception on, attitude toward, and
reading habit of IIUMToday among students in IIUM; (2) to test the relationships among the selected
variables; and (3) to determine the predictors for reading habit of IIUMToday among students. The
study uses a quantitative research design, employing a survey method with questionnaire as the
research instrument for data collection. A total of 224 respondents were collected for the study.
However, only 104 respondents were found to be readers of IIUMToday. Results show that there are
moderate levels of reasons for visiting, awareness, perception, attitude and reading habit of
IIUMToday by the students. The relationships among the variables concerned are significantly
positive. In addition, all factors contribute to explaining the reading habit of IIUMToday except for
attitude towards it. |
| format |
Conference or Workshop Item |
| author |
Wok, Saodah A.Manaf, Aini Maznina Abu Shammala, Amani |
| author_facet |
Wok, Saodah A.Manaf, Aini Maznina Abu Shammala, Amani |
| author_sort |
Wok, Saodah |
| title |
Factors influencing reading of IIUM today: a campus newspaper |
| title_short |
Factors influencing reading of IIUM today: a campus newspaper |
| title_full |
Factors influencing reading of IIUM today: a campus newspaper |
| title_fullStr |
Factors influencing reading of IIUM today: a campus newspaper |
| title_full_unstemmed |
Factors influencing reading of IIUM today: a campus newspaper |
| title_sort |
factors influencing reading of iium today: a campus newspaper |
| publisher |
University College of Islam Melaka |
| publishDate |
2017 |
| url |
http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/ http://irep.iium.edu.my/57874/1/Wok%2C%20A.Manaf%2C%20%26%20Abu%20Shammala%20-%20IIUM%20Today.pdf |
| first_indexed |
2023-09-18T21:21:50Z |
| last_indexed |
2023-09-18T21:21:50Z |
| _version_ |
1777411933024026624 |