A study on the boycott motivations of Malaysian non-Muslims
Purpose This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East. De...
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| Format: | Article |
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Emerald Group Publishing Ltd.
2016
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| Online Access: | http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf |
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iium-581632018-01-10T00:39:41Z http://irep.iium.edu.my/58163/ A study on the boycott motivations of Malaysian non-Muslims Abdul-Talib, Asmat-Nizam Abd-Latif, Samshul-Amry Abd-Razak, Ili-Salsabila HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Purpose This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East. Design/methodology/approach Two products were selected based on their market presence: consumer familiarity and product affordability. A total of 340 completed questionnaires were obtained from non-Muslim university students and validated by partial least squares approach. Findings Three factors were found to be significant in predicting willingness to boycott, which were self-enhancement, perceived egregious behavior and country image. Originality/value This paper addresses boycott motivations from the context of Malaysian non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers. Emerald Group Publishing Ltd. 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf application/pdf en http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf Abdul-Talib, Asmat-Nizam and Abd-Latif, Samshul-Amry and Abd-Razak, Ili-Salsabila (2016) A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3). pp. 264-287. ISSN 1759-0833 E-ISSN 1759-0841 http://doi.org/10.1108/JIMA-11-2014-0071 10.1108/JIMA-11-2014-0071 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English English |
| topic |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| spellingShingle |
HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Abdul-Talib, Asmat-Nizam Abd-Latif, Samshul-Amry Abd-Razak, Ili-Salsabila A study on the boycott motivations of Malaysian non-Muslims |
| description |
Purpose
This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.
Design/methodology/approach
Two products were selected based on their market presence: consumer familiarity and product affordability. A total of 340 completed questionnaires were obtained from non-Muslim university students and validated by partial least squares approach.
Findings
Three factors were found to be significant in predicting willingness to boycott, which were self-enhancement, perceived egregious behavior and country image.
Originality/value
This paper addresses boycott motivations from the context of Malaysian non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers. |
| format |
Article |
| author |
Abdul-Talib, Asmat-Nizam Abd-Latif, Samshul-Amry Abd-Razak, Ili-Salsabila |
| author_facet |
Abdul-Talib, Asmat-Nizam Abd-Latif, Samshul-Amry Abd-Razak, Ili-Salsabila |
| author_sort |
Abdul-Talib, Asmat-Nizam |
| title |
A study on the boycott motivations of Malaysian non-Muslims |
| title_short |
A study on the boycott motivations of Malaysian non-Muslims |
| title_full |
A study on the boycott motivations of Malaysian non-Muslims |
| title_fullStr |
A study on the boycott motivations of Malaysian non-Muslims |
| title_full_unstemmed |
A study on the boycott motivations of Malaysian non-Muslims |
| title_sort |
study on the boycott motivations of malaysian non-muslims |
| publisher |
Emerald Group Publishing Ltd. |
| publishDate |
2016 |
| url |
http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/ http://irep.iium.edu.my/58163/1/A%20study%20on%20the%20boycott%20motivations%20of%20Malaysian%20non-Muslims.pdf http://irep.iium.edu.my/58163/7/58163_A%20study%20on%20the%20boycott%20motivations%20_scopus.pdf |
| first_indexed |
2023-09-18T21:22:13Z |
| last_indexed |
2023-09-18T21:22:13Z |
| _version_ |
1777411957939240960 |