Technological development and its impact on student reception of a campus radio

In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the o...

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Main Authors: Mohamed, Shafizan, Wok, Saodah, Lahabou, Mahaman
Format: Article
Language:English
Published: Canadian Center of Science and Education 2017
Subjects:
Online Access:http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf
id iium-58761
recordtype eprints
spelling iium-587612018-01-31T17:37:27Z http://irep.iium.edu.my/58761/ Technological development and its impact on student reception of a campus radio Mohamed, Shafizan Wok, Saodah Lahabou, Mahaman H61.8 Communication of information H62 Study and teaching. Research H65 Schools. Institutes of social sciences In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement. Canadian Center of Science and Education 2017 Article PeerReviewed application/pdf en http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf Mohamed, Shafizan and Wok, Saodah and Lahabou, Mahaman (2017) Technological development and its impact on student reception of a campus radio. Journal of Education and Learning, 7 (1). pp. 103-115. ISSN 1927-5250 E-ISSN 1927-5269 http://www.ccsenet.org/journal/index.php/jel/article/view/71136/38794 10.5539/jel.v7n1p103
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic H61.8 Communication of information
H62 Study and teaching. Research
H65 Schools. Institutes of social sciences
spellingShingle H61.8 Communication of information
H62 Study and teaching. Research
H65 Schools. Institutes of social sciences
Mohamed, Shafizan
Wok, Saodah
Lahabou, Mahaman
Technological development and its impact on student reception of a campus radio
description In 2011, a study was conducted to look at students’ reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study found that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted to chart and identify how technological changes and developments have further affected the radio listeners today and whether the factors that determined listenership in 2011 still apply in 2016. The study employed a quantitative research design using the survey method and the questionnaire as the research instrument. A total of 238 respondents were sampled for 2011 and 271 respondents for 2016. Results from the comparisons done between the two studies identified the impact of technological change on the campus radio and offered recommendations and suggestions to the University’s relevant authorities for further improvement.
format Article
author Mohamed, Shafizan
Wok, Saodah
Lahabou, Mahaman
author_facet Mohamed, Shafizan
Wok, Saodah
Lahabou, Mahaman
author_sort Mohamed, Shafizan
title Technological development and its impact on student reception of a campus radio
title_short Technological development and its impact on student reception of a campus radio
title_full Technological development and its impact on student reception of a campus radio
title_fullStr Technological development and its impact on student reception of a campus radio
title_full_unstemmed Technological development and its impact on student reception of a campus radio
title_sort technological development and its impact on student reception of a campus radio
publisher Canadian Center of Science and Education
publishDate 2017
url http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/
http://irep.iium.edu.my/58761/2/58761-Technological%20Development%20and%20Its%20Impact%20on%20Student%20Reception%20of%20a%20Campus%20Radio.pdf
first_indexed 2023-09-18T21:23:08Z
last_indexed 2023-09-18T21:23:08Z
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