Customers’ perception towards ethical advertisements: the mediating role of religiosity from the Malaysian perspective
The fact that potentially unethical advertisements are reaching the marketplace suggests that current methods of evaluating advertisements may be insufficient for some of today’s controversial or innovative advertising strategies. Interestingly, customers are constantly prone to advertisements both...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English English |
| Published: |
American Scientific Publishers.
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/59188/ http://irep.iium.edu.my/59188/ http://irep.iium.edu.my/59188/ http://irep.iium.edu.my/59188/1/Customer%20Perception%20Ethical%20Advertisement.pdf http://irep.iium.edu.my/59188/12/59188_Customers%E2%80%99%20perception%20towards%20ethical%20advertisements_new_article.pdf http://irep.iium.edu.my/59188/7/Customers%E2%80%99%20perception%20towards%20ethical%20advertisements%20the%20mediating%20role%20of%20religiosity%20from%20the%20Malaysian%20perspective.pdf |