Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective
The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English English |
| Published: |
American Scientific Publishers.
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/ http://irep.iium.edu.my/59190/1/Customer%20based%20brand%20equity.pdf http://irep.iium.edu.my/59190/12/59190_Customer-Based%20Brand%20Equity%20Model%20for%20the%20Shariah-Compliant_article.pdf http://irep.iium.edu.my/59190/7/Customer-based%20brand%20equity%20model%20for%20the%20Shariah-compliant%20tourism%20a%20conceptual%20model%20from%20the%20Muslim%20tourists%27%20perspective.pdf |