Technological development and its impact on audience reception: A longitudinal study of IIUM.FM

In 2011, a study was conducted to look at the audience reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study identified that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception...

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Main Authors:	Mohamed, Shafizan, Wok, Saodah
Format:	Conference or Workshop Item
Language:	English English
Published:	2017
Subjects:	H Social Sciences (General) L Education (General) T Technology (General)
Online Access:	http://irep.iium.edu.my/59956/ http://irep.iium.edu.my/59956/15/USIM%20-%20Technological%20development%20and%20its%20impact%20audience%20reception-2.pdf http://irep.iium.edu.my/59956/9/59956-program.pdf

id	iium-59956
recordtype	eprints
spelling	iium-599562018-01-02T01:53:01Z http://irep.iium.edu.my/59956/ Technological development and its impact on audience reception: A longitudinal study of IIUM.FM Mohamed, Shafizan Wok, Saodah H Social Sciences (General) L Education (General) T Technology (General) In 2011, a study was conducted to look at the audience reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study identified that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted, to chart and identify how technological changes and developments have further influenced the radio listeners today and whether the factors that determined listenership in 2011 still applies in 2016. The study employs a quantitative research design using the survey method and the questionnaire as the research instrument for data collection. A total of 238 respondents were identified for 2011 and 271 respondents for 2016. The comparisons between the two studies inform about the impact of technological change, its challenges in the radio industry as well as suggesting new trends for audience reception and radio listenership. Their acceptance of the IIUM.FM is similar between 2011 and 2016 cohorts. Same factors influence the actual listening to IIUM.FM. Results of the cohorts do shed some light for recommendation and suggestion to the University’s relevant authorities for further improvement. 2017 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/59956/15/USIM%20-%20Technological%20development%20and%20its%20impact%20audience%20reception-2.pdf application/pdf en http://irep.iium.edu.my/59956/9/59956-program.pdf Mohamed, Shafizan and Wok, Saodah (2017) Technological development and its impact on audience reception: A longitudinal study of IIUM.FM. In: International Conference on Islam, Media and Communication 2017 (ICIMaC), 8th-9th August 2017, Nilai, Negeri Sembilan. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H Social Sciences (General) L Education (General) T Technology (General)
spellingShingle	H Social Sciences (General) L Education (General) T Technology (General) Mohamed, Shafizan Wok, Saodah Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
description	In 2011, a study was conducted to look at the audience reception of IIUM.FM, a newly launched online campus radio. Using the Technological Acceptance Model (TAM), the study identified that factors such as perceived ease of use, perceived usefulness, and attitude highly influenced audience reception of the online radio. In 2016, a corresponding study, closely based on the original 2011 study was conducted, to chart and identify how technological changes and developments have further influenced the radio listeners today and whether the factors that determined listenership in 2011 still applies in 2016. The study employs a quantitative research design using the survey method and the questionnaire as the research instrument for data collection. A total of 238 respondents were identified for 2011 and 271 respondents for 2016. The comparisons between the two studies inform about the impact of technological change, its challenges in the radio industry as well as suggesting new trends for audience reception and radio listenership. Their acceptance of the IIUM.FM is similar between 2011 and 2016 cohorts. Same factors influence the actual listening to IIUM.FM. Results of the cohorts do shed some light for recommendation and suggestion to the University’s relevant authorities for further improvement.
format	Conference or Workshop Item
author	Mohamed, Shafizan Wok, Saodah
author_facet	Mohamed, Shafizan Wok, Saodah
author_sort	Mohamed, Shafizan
title	Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
title_short	Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
title_full	Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
title_fullStr	Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
title_full_unstemmed	Technological development and its impact on audience reception: A longitudinal study of IIUM.FM
title_sort	technological development and its impact on audience reception: a longitudinal study of iium.fm
publishDate	2017
url	http://irep.iium.edu.my/59956/ http://irep.iium.edu.my/59956/15/USIM%20-%20Technological%20development%20and%20its%20impact%20audience%20reception-2.pdf http://irep.iium.edu.my/59956/9/59956-program.pdf
first_indexed	2023-09-18T21:24:59Z
last_indexed	2023-09-18T21:24:59Z
_version_	1777412131516317696

Technological development and its impact on audience reception: A longitudinal study of IIUM.FM

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